VC Cafe

FEBRUARY 21, 2023

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Let’s get the definitions straight: Conversion : The percentage of potential customers who complete a desired action, such as signing up for a trial, making a purchase, or subscribing to a service.

Retention 109

Retention Conversion Churn Rate B2C 109

Duct Tape Marketing

MARCH 17, 2023

07:37] You talk a lot about conversion rate optimization, so tell me a little bit of your thinking on what you’ve seen when you’ve got people to focus on that. [09:24] 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] What’s new? [07:37]

B2B 97

B2B Marketing B2C ChatGPT 97

Duct Tape Marketing

FEBRUARY 6, 2024

Our conversation covers the intriguing realm of digital marketing, exploring the shift from traditional Search Engine Optimization (SEO) to the evolving landscape of Recommendation Engine Optimization (REO). [06:56] 13:15] How do you see search changing, would it be through conversational information? [16:09] 10:58): Guess what?

Engineer 89

Engineer SEO ChatGPT Channel 89

Duct Tape Marketing

MAY 24, 2023

John Jantsch (04:43): So I know the ultimate answer to this next question is, it depends, but would you say that there are, if generically somebody came to you and said, I'm a B2B business, or second person, I'm a B2C business, would you say, oh, well you probably should be focused on these channels. Andrew Barlos (05:57): Yep, absolutely.

Social Media 95

Social Media Media B2B B2C 95

Duct Tape Marketing

NOVEMBER 7, 2024

The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies. So we write this beautiful 50 page ebook white paper that we spend a lot of time and energy on, and they feed it into chat GPT and say, give me the five things I need to know here.

Customer 76

Customer Generative AI ChatGPT Cloud 76

Duct Tape Marketing

JUNE 7, 2023

15:11] Where does employer branding fit into the conversation of employee experience? [17:18] In a recent episode, JJ and April chat with StoryBrand certified guides and agency owners about how to use ChatGPT for marketing purposes. So how does that fit into the conversation of employee experience? Is the paper bamboo?

Employee 91

Employee Technical Review Advisory Board Sales 91