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To give you a practical example, I’d like to analyze the reasons why my startup was rejected from participating in Start-Up Chile ’s Generation 17. More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. It was all hypothetical.
They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.
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