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Whether you’re offering B2C or B2B SaaS, you need to make sure you’re employing the right sales strategies to drive revenue and get your offering into the hands of people and organizations who need it. . Offer Free Trials and Demos. According to statistics, an acceptable churnrate on SaaS sales is 5-7% per annum. .
Reducing churnrate. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR ChurnRate. SaaS: Free Trial, Demo, or Neither? Measuring and optimizing in-product activity.
To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. That puts them in the awareness stage. Image source.
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