Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. For example, a person finds your business, visits your website, completes a form, chats to the sales team, and then becomes a customer. Its customer support page features a knowledge base, video tutorials, solutions, and a community forum. .

Customer 140

Customer Marketing Social Media CPA 140

Austin Startup

MARCH 13, 2020

Since then, we’ve served 500+ unique customers, worked with 10+ space partners, pivoted our business model from B2C to B2B, signed on advisers, and have raised money from outside investors. She takes the lead on all things brand, creative, hiring, and marketing, while I lead sales, business development, and operations.

B2C 62

B2C Austin B2B Cofounder 62

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs account for 54% of all US sales. We’re thrilled to be based here in Boston, we look forward to being a bigger part of the community, and we’d love for those intrigued by this mission to say hi. Card games?)

Social Media 185

Social Media B2B North America Media 185

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Social Media Community Management Social Commerce Social Integration Social Media Smarts. B2C Email Marketing. Community Management. B2C Email Marketing. SEO Paid Search Search Marketing.

Social Media 86

Social Media Media B2C New York 86

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. But the educational community interpreted the findings as fixed categories, even after Fleming published a follow-up paper to refute its use as a diagnostic tool. Their sales page speaks directly to practitioners. A stranger?

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Austin Startup

JULY 12, 2010

GetSatisfaction still hosts u nofficial customer communities , and links to them prominently on their website with designations like “37Signals is not yet committed to open coversation about its products and services. Stories of injustices made right via social media are frequent, if not altogether common.

Customer 80

Customer Harvest B2C Technical Review 80

ConversionXL

NOVEMBER 22, 2022

For example, if your goal is to boost sales by 20% over the next quarter, you might set multiple KPIs to get the full picture of how your team is progressing (e.g., For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

Hearpreneur

NOVEMBER 24, 2018

eld of marketing and sales for Ciba- Geigy Pharmaceuticals before co-founding Noven Pharmaceuticals in 1986. In the community, I have played many leadership roles. Most people that I meet in the “startup“ community are younger than me. Before Imalac, Noreen began her professional career in the ?eld

Founder 91

Founder Israel Miami Cofounder 91

ConversionXL

AUGUST 21, 2019

Sequences did little to nurture my awareness before asking for a sales call. Schedule a call with sales. After someone downloads your lead magnet, couldn’t you simply invite them to take a sales call, watch your video demo, or sign up for a free trial ? Get on a 15-minute sales call. Qualification/Sales readiness: N/A.

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

JUNE 25, 2021

Growth: A sharp increase in users and sales. Here, your focus should be to earn new sales from fence-sitters and consider new revenue streams. There are several documents you can create in pre-launch to encourage buy-in (no matter the size of your startup or organization): Sales messaging guide.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

NOVEMBER 29, 2018

As Wes Bush details, you have three options for a SaaS go-to-market strategy : sales led, marketing led, or product led. Will you still need sales support for some enterprise accounts? Those near-term sales, while enticing, may erode a brand and hurt retention. A sales-led strategy may work better.) – Tom Tunguz.

Customer 119

Customer Conversion Acquisition B2B 119

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. The more targeted content relevant to your communities you create on your blog, the easier other distribution platforms will be.

Small Business 100

Small Business Marketing Software Review B2C 100

Duct Tape Marketing

MARCH 26, 2025

He lives in Red Lodge, Montana, active community in community service through Young Life. So for example, anytime I do a sales follow-up, I run it first through Crystal and I have Ella rewrite it to that person's disc profile. He secured clients like Trader Joe's, Whole Foods, and inspires others as a speaker and mentor.

ChatGPT 58

ChatGPT Framework Montana Artificial Inteligence 58

Austin Startup

MAY 29, 2019

and therefore the sales?—?that Brands would get higher margins but lower revenues while retailers would get lower margins but higher revenues (generally speaking, with Apple being a notable exception owning both sides of that for much of their sales). The retailers were to provide the audience?—?and that the brands needed.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

ReadWriteStart

JANUARY 10, 2020

Into the realm of visual merchandising, we are going to see how this vital and exciting marketing technique can propel sales in the fashion business. Loading new arrivals and popular merchandise create a sales-driven approach. A few among the others are: To draw more sales via promoting your brand’s merchandise and products.

Startup 78

Startup eCommerce B2C Metrics 78

Austin Startup

APRIL 17, 2017

Internship Title: Business Development Intern Compensation: Paid — $10/hr Description: The Business Development Intern will assist the Sales Team in Prospecting, Outreach and Qualifying leads, and work directly with the Business Development Manager. This position will provide sales, negotiation, CRM and inbound/outbound outreach experience.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in 2014.

SEO 80

SEO eCommerce Software Review Analytics 80

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. And they make it easy to switch.

SEO 90

SEO Search Generative AI Engineer 90

Software By Rob

OCTOBER 14, 2010

You have some sales waiting for you once you push the bits to your server. This first group of prospects is a critical source of early sales. You email everyone you know, flex your networking muscles, issue a press release, and end the day with three sales at $20 each. Suddenly things don’t look so bleak. 7 DH on 10.14.10

Software Review 77

Software Review Marketing Technical Review Software 77

David Teten

DECEMBER 3, 2019

To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Instead, Talu Tales is delivering a valuable experience that can be nurtured towards a sale. Use this space to show your customers they are a valued part of your community. . Consideration.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JANUARY 18, 2022

If you spam the non-buyers with sales CTAs, you’ll only annoy them. They show original sales intelligence data and they post relatable memes. Here’s another great B2C example from consumer goods brand YETI. Why should customers choose to do business with you? Gong does two things really well with their content.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Guy Nirpaz

NOVEMBER 15, 2011

It was a jam packed day at Sales 2.0 It was a great opportunity to meet with and learn from some of the brightest in the Sales 2.0 community. I have summarized my key takeaways for Sales 2.0 Mark Roberge, VP Sales from HubSpot argued that you should keep the top of your sales funnel as broad as possible.

Sales 108

Sales Social Media B2C B2B 108

YoungUpstarts

AUGUST 29, 2014

Vimeo serves a similar purpose as YouTube, but since it has less traffic and has a smaller, more loyal community, companies are able to target a higher quality audience. Vimeo has a more professional reputation; a B2C article nicely articulated, “Vimeo screams professionalism in the same way that LinkedIn does.”

Lead Generation 178

Lead Generation B2C Sales Cycle Internet 178

Duct Tape Marketing

FEBRUARY 2, 2022

Look, if you work in sales, wanna learn how to sell or just peek at the latest sales news. Check out the sales podcast where host will Barron helps sales professionals learn how to find buyers and win big business in effective and ethical ways. Well, brand naming is for sale on Amazon and elsewhere that books are sold.

Naming 89

Naming Kansas City Kansas Technical Review 89

David Teten

SEPTEMBER 23, 2017

My colleagues Sebastian Soler , Steven Greenberg and I recently launched a new online community, PEVCTech.com , exclusively for PE/VC investors; engineers who work at PE/VC funds; and other technologists who specialize in working on this problem. I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

The Startup Magazine

JULY 28, 2024

So, while you might have fewer clients than a B2C business , each client can potentially contribute a much larger chunk to your bottom line. This rational buying process can lead to more predictable sales cycles and less whimsical decision-making from your clientele. We’re talking hefty invoices and significant transactions.

B2B 158

B2B B2C Green Business Model 158

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 133

Metrics B2C B2B Channel 133

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. Deal 1 is a sales-driven company. For me, this whole choice, with all its terms and numbers, comes down to just this: Would I be happier running a marketing-driven, consumer business or a sales-driven enterprise one?

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

YoungUpstarts

MAY 23, 2018

Whether you’re B2B or B2C, your customers are your lifeblood. Online forums, communities and social medias are usually the most common methods, but companies can also rely on a wide range of tools meant to enable a better communications with customers. That way, you can trust their decisions and not lose any sleep over it.

Management 191

Management Startup B2C Forecast 191

YoungUpstarts

MAY 17, 2017

Educating them, resolving their pain points and adding value to their lives should always be the priority, rather than simply putting up sales oriented content. For promotional/sales related content, try producing content which resonates with the beliefs of your target customers. For B2C your metrics are: Signups. Web traffic.

Marketing 133

Marketing Social Media B2C B2B 133

ConversionXL

AUGUST 5, 2015

This is a great example of how persuasive social proof can be, particularly when it is prominently placed on your landing and important sales pages.”. This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B. Ideally to influencers in your community or industry.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 100

Metrics B2C B2B Channel 100

Duct Tape Marketing

APRIL 28, 2015

You’re only targeting a very select group of people so, when those people go out there looking for a business in their community, you want to show up, right? No category of business is immune – B2B, B2C, large ticket services and low dollar commodities are sourced this way today. Put reviews online and in the store.

Search 28

Search Technical Review Software Review Engineer 28

Duct Tape Marketing

JANUARY 28, 2020

John Jantsch: One of my favorite uses of this, probably before I even thought about it as a sales tool or an engagement tool, is that a lot of times I have like a web designer. ” It’s so much easier to communicate that in a little screen capture video. And again, I don’t care whether this is B2B, B2C.

Video 50

Video Technical Review Software Review Colorado 50