Case Study: Using an LOI to get customer feedback on a minimum.
Startup Lessons Learned
OCTOBER 23, 2009
The lean startup methodology is based on enlisting customers as allies, which requires honesty and integrity. The following was written an actual lean startup practitioner. It was originally posted anonymously to the Lean Startup Circle mailing list, and then further developed on the Lean Startup Wiki ’s Case Studies section.
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