A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo simple enough to be self-service). Even bootstrapped businesses can make this work (e.g.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130

B2B eCommerce B2C Sales Cycle 130

VC Cafe

OCTOBER 16, 2024

ChatGPT’s advanced voice mode and Eleven Labs are setting new benchmarks in conversational AI by enhancing voice quality and realism, NotebookLM’s natural voice podcast took the Internet by storm and new open source technologies are making high quality voice cloning easier than ever. Well, that future is now knocking on our door.

Vertical 170

Vertical Generative AI B2C CTO Hire 170

ConversionXL

NOVEMBER 29, 2018

You may agonize over the decision to choose one path over the other, but you can save that strategic energy for figuring out how to transition more free users into paying customers. A freemium or free-trial approach impacts the micro-conversion of an unpaid product sign-up. Benchmark conversion rates: freemium vs. free trial.

Customer 119

Customer Conversion Acquisition B2B 119

ReadWriteStart

JULY 7, 2021

Business to Consumer (B2C) – It is the most common type of business model. User-friendly courier delivery apps ensure round-the-clock fulfillment of parcels to customers across different locations. . Without a doubt, the customers have to arrange for the courier delivery by themselves. .

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . Customer journeys are rarely linear. Consideration.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 21, 2012

Its longevity is a testament to its ability to convert leads into buyers and buyers into repeat customers. In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers.

Campaign 111

Campaign Email Clickthrough Sales 111

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce?

B2B 48

B2B Conversion B2C Sales Cycle 48

crowdSPRING Blog

OCTOBER 4, 2013

Gathering Customer Needs | VentureFizz – crowdspring.co/15IZpsB. Great post on the most important internet metric of them all – CONVERSION – crowdspring.co/18u6N8Y. Gathering Customer Needs | VentureFizz – crowdspring.co/15IZpsB. Small Business and Startups: What Would Mom (and Pop) Do? Want to succeed?

Social Media 100

Social Media Small Business Design Media 100

Austin Startup

JULY 12, 2010

Andy Meadows is the founder and CEO of Bearhug , an Austin-based customer engagement platform launching today. Customer Care Today. Customer Care Today. Encourage them to join and support the Company-Customer Pact.” Two trends since that incident have made the issue even more important today.

Customer 80

Customer Harvest B2C Technical Review 80

YoungUpstarts

NOVEMBER 2, 2017

At the same time, you’re probably not sure how many fields are too many, or how your conversion rates stack up against other e-commerce companies. In April 2017, we reviewed 62,000 random form submissions from 97 different industries to see how form length, device choice, and prices affected conversion rates. of the time on average.

Sales 127

Sales San Francisco Software Review B2C 127

YoungUpstarts

APRIL 14, 2015

These tests hinge on the measurement of live traffic to gauge how the different versions impact the website’s conversion rate. Via A/B testing, the company can see how even a small adjustment impacts the way customers interact with the site, including if a sales increase results from the change. When should A/B tests be carried out?

B2C 100

B2C Hosting Web Development B2B 100

ReadWriteStart

APRIL 8, 2023

Customers will be even more comfortable with the introduction of voice commerce, another unicorn of the online shopping experience. Sustainability is the Queen In 2023, customers have become even more environmentally conscious, as recent statistics prove. Only in 2021, 72.9% Amazon has been at it for years.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Up and Running

JANUARY 18, 2021

These are based on elements that should strengthen your store and limit disruption while building better customer relationships. The economy and your customers are still changing, so let’s look at what the driving forces of change have taught us. Customers want you to get out of the way. Greater social integration.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. This is the model my customers referenced when I was selling them demand-gen software in 2014. I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models.

Demand 101

Demand Revenue SQL B2B 101

YoungUpstarts

DECEMBER 22, 2020

An AI system’s cultural costs and benefits may include its value-add to customers, users’ perceptions of its interface, its interoperability with existing operational systems, its overall reliability, its embodiment of a company’s cultural beliefs (e.g., collaborative problem-solving is valued within this organization”), and more.

Artificial Inteligence 165

Artificial Inteligence San Diego Leadership B2C 165

ConversionXL

APRIL 28, 2021

In many cases, customers are more willing to give out their info when rewards are at stake, like discounts or sales. Stefan Thomke of MIT’s Sloan Management Review recently wrote that memorable experiences can drive customer decisions as much as price and functionality. Gamification isn’t the domain of B2C or gaming sites alone.

Email 151

Email Product Marketing Cofounder 151

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MAY 24, 2012

I was delivering a conversion optimization workshop the other day, and one person asked about how to talk yourself up on the website. customer testimonials (full name + photo or video), neutral expert opinions, third-party reviews, verified (scientific) studies. Know your target customer. . It’s about your customers.

Software Review 119

Software Review Non-Compete Technical Review Campaign 119

ConversionXL

APRIL 4, 2014

If you’re interested in increasing customer lifetime value , know the real journey begins after that first sale is made. The reason this works in physical stores is because real-life employees are there to answer questions & make recommendations based on what they observe about the customer. image source.

eCommerce 112

eCommerce Sales Marketing Software Review 112

SoCal CTO

NOVEMBER 10, 2009

Visible networking is turning into a really great opportunity to get to know people better, get to meet new people, and have some interesting conversations. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. I look forward to future conversations.

Management 150

Management Product Entrepreneur Silicon Valley 150

crowdSPRING Blog

SEPTEMBER 5, 2014

5 Ways to Create an Engaging Customer Experience – crowdspring.co/W6LVm2. A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. How We Increased Landing Page Conversion by 16%: Lessons Learned from Redesigning the Buffer Home Page? 1xhkXtt.

Social Media 92

Social Media Small Business Design Media 92

Up and Running

AUGUST 25, 2021

Eventually, your first set of products will reach a sales peak, which means you may start to notice a plateau in profits and customer engagement. You should always make sure you have the staff, funding, and resources to keep your current customers happy before venturing outside your industry. Talk to your existing customers.

B2B 118

B2B Audience Software Review B2C 118

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Adding to this pressure, social media conversion rates are low relative to other marketing strategies.

Social Media 86

Social Media Media B2C New York 86

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. Reduce the cognitive load on potential customers. As a marketer, your job isn’t to maximize information retention among potential customers. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Up and Running

JULY 10, 2017

Although some companies optimize their pricing well enough to receive more than 4 percent conversion rate from freemium into premium, the majority of SaaS products are lucky to achieve a rate as low as 1 percent. Conversion rates for underdeveloped products are likely to be much lower. In our example, it’s 20K non-paying customers.

Startup 110

Startup Non-Compete Viral Software Review 110

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. The next thing to answer this question, and ensure that I'm not a newbie Analyst who will only focus on 2% of the business success, I have to figure out the Micro Conversions. The single biggest reason for the site's existence. " Et al.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

JUNE 16, 2022

You should be dedicating resources to encouraging each new and existing customer to increase their spending. Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

FEBRUARY 12, 2015

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. You can’t be a good optimizer if you’re not skilled in the art and science of conversion optimization. Conversion optimizers should have no dogmas.

Conversion 48

Conversion Analytics Software Review Hiring 48

Austin Startup

MARCH 13, 2020

Q1 2020 marks Reset ’s two year anniversary, from when we had our first conversation about how we could help distributed teams find affordable space to meet and work. Celebrate the small wins It’s hard when you get hundreds of no’s from investors, from partners, from customers, from vendors.

B2C 62

B2C Austin B2B Cofounder 62

Mike Michalowicz

FEBRUARY 11, 2013

Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Conversations are happening all around you – are you listening, are you participating? Inspire Customers To Call You.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

MARCH 17, 2023

Louis emphasizes the importance of the third phase of the Bullseye Marketing approach, which is to create mental availability and build up brand awareness so that you are top of mind for your customers and make your short-term marketing more effective. But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B.

B2B 97

B2B Marketing B2C ChatGPT 97

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. How do most visitors feel about video? Example: Xero.

Video 48

Video Conversion Mobile Search 48

YoungUpstarts

SEPTEMBER 10, 2018

More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. Reasons for rejection analyzed + tips.

Programming 124

Programming Chile B2B B2C 124

ConversionXL

FEBRUARY 3, 2016

What Do Habits Have to Do with Conversion Rate Optimization? As Nir Eyal, author of Hooked: How to Build Habit-Forming Products , explains, it’s a little more complex than that… Nir Eyal , Hooked: How to Build Habit-Forming Products: “When a customer stops thinking, so to speak. Not really, right? It’s a habit.

Conversion 48

Conversion Technical Review Software Review B2B 48