SoCal CTO

NOVEMBER 10, 2009

Visible networking is turning into a really great opportunity to get to know people better, get to meet new people, and have some interesting conversations. It was also beneficial because I got some good experience with both B2B and B2C business models. I look forward to future conversations. Tell me a bit about your background.

Management 150

Management Product Entrepreneur Silicon Valley 150

Duct Tape Marketing

MARCH 26, 2025

During our conversation, Keith broke down the real-world applications of AI marketing and how its not here to replace peoplebut to remove bottlenecks, automate repetitive tasks, and unlock creativity. High-definition marketing creates clarity. Keith Lauver (17:38.86) Yeah, so we describe Ella as a high definition marketing machine.

ChatGPT 59

ChatGPT Framework Montana Artificial Inteligence 59

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

MAY 24, 2023

um, I, I would say video's definitely not going anywhere. Andrew Barlos (05:05): Definitely, uh, uh, the big boys haven't gone anywhere. If you're not, if you're a B2C company and you're not leveraging short form video on Instagram and TikTok, you, you, uh, drop everything and, and start that now. It can be a lead gen channel.

Social Media 95

Social Media Media B2B B2C 95

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Is that when you are putting things out on your Facebook page, it is a one to many conversation that's happening, right. To first say something to kick off a conversation, right. Are B2B communities B2C? Right, right, right.

Community 100

Community B2B B2C Technical Review 100

ConversionXL

FEBRUARY 3, 2016

What Do Habits Have to Do with Conversion Rate Optimization? When a customer doesn’t deliberate anymore about that action, about that key behavior, that’s really the definition of a habit. The definition of a habit is a behavior we do with little or no conscious thought. Not really, right? It’s a habit.

Conversion 48

Conversion Technical Review Software Review B2B 48

Occam's Razor

JUNE 11, 2014

We definitely stink less in most cases. The You May Also Like has a $50 Converse shoe and a Sperry Top-Sider Angelfish for $63. From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. Responsive design is not the right way to go, but you will definitely suck-less.].

Design 151

Design Software Review Technical Review Mobile 151

Occam's Razor

JULY 22, 2013

My definition of the audience in the See stage are "all people who wear clothes." micro-conversion). You are B2C or B2Q or Non-profit or an Adult-oriented business. The company obsesses about conversion rate. And yes, conversion it is important ( but you should not obsess about it ). That's fine.

Framework 164

Framework Marketing Metrics Audience 164

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Blog comments enable readers to contact you, creating more conversations. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

Austin Startup

JULY 12, 2010

At a micro level, the customer is always right, and winning passionate users is most often a matter of enabling authentic conversations and giving people at those endpoints enough power to make a difference. Forest for the Trees. You should be afforded basic rights, including read, write and export abilities.

Customer 80

Customer Harvest B2C Technical Review 80

Up and Running

JULY 10, 2017

Although some companies optimize their pricing well enough to receive more than 4 percent conversion rate from freemium into premium, the majority of SaaS products are lucky to achieve a rate as low as 1 percent. Conversion rates for underdeveloped products are likely to be much lower. It’s mostly popular with B2C markets.

Startup 110

Startup Non-Compete Viral Software Review 110

Occam's Razor

NOVEMBER 18, 2014

Now I can quite literally follow the path to every conversion. No better way to optimize for all of search behavior, rather than the absolutely silly obsession with a few keywords (it is fatal when apply to single session conversion scenarios!). You can definitely have two different tables with this data.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

View from Seed

MARCH 3, 2015

EM: It definitely helped us get off to a very fast start. Around the same time we were doing those webinars, we launched our first ebook, and that did much better in terms of conversions — click-through-rate on emails, conversions on landing pages, and so on. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Duct Tape Marketing

APRIL 13, 2017

As you get on the advertising front, growing your follower audience is most important and for that, we’ve created an all-embracing guide to social media advertising that will definitely work for startups, businesses and small-medium enterprises. It’s just the beginning, and it can very well turn into your next B2B or B2C conversion.

Social Media 73

Social Media Media Marketing Lead Generation 73

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Crafting Destination Content: Explore the concept of destination content and how it can drive engagement and conversions in the age of AI-powered search.

SEO 90

SEO Search Generative AI Engineer 90

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Some changes you make will influence conversions at the specific time you implement them. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

SEPTEMBER 30, 2022

5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’? [7:55] And if you're listening and you have not experienced Typeform, I mean, it really feels more like a conversation.

Marketing 94

Marketing Differentiation B2C PR 94

Duct Tape Marketing

AUGUST 1, 2024

He states clear messaging, strong visuals, and robust targeting options are essential for driving engagement and conversions. AJ Wilcox (03:45): It definitely could be. I was going to go certainly down the thought leader ads track because it seems, I mean definitely what you just explained, I'm more on LinkedIn. So help me out.

B2B 91

B2B Campaign Audience Advertising 91

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

There are a few reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm. What Is “B2C&# ?

B2C 103

B2C B2B Business Model Sales Cycle 103

Duct Tape Marketing

DECEMBER 15, 2022

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] First off, what's a community first company in your definition? Liz Lathan (03:29): I agree.

Community 98

Community Framework Advisory Board Viral 98

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Check out the video below for an easy-to-understand definition of SEO.

SEO 80

SEO eCommerce Software Review Analytics 80

Duct Tape Marketing

JUNE 7, 2023

15:11] Where does employer branding fit into the conversation of employee experience? [17:18] So how does that fit into the conversation of employee experience? So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. You lose that happenstance conversation. Tiffani Bova (15:34): Yeah.

Employee 90

Employee Technical Review Advisory Board Sales 90

Occam's Razor

OCTOBER 10, 2011

Conversation Rate. Conversation Rate = # of Audience Comments (or Replies) Per Post. A high conversation rate requires a deeper understanding of who your audience is, what your brand attributes are, what you are good at, what value you can add to your followers and the ecosystem you participate in. Macro and Micro Conversions

Social Media 166

Social Media Metrics Conversion Media 166

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Conversions and monetary value.

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

FEBRUARY 6, 2024

Our conversation covers the intriguing realm of digital marketing, exploring the shift from traditional Search Engine Optimization (SEO) to the evolving landscape of Recommendation Engine Optimization (REO). [06:56] 13:15] How do you see search changing, would it be through conversational information? [16:09]

Engineer 90

Engineer SEO ChatGPT Channel 90

Startup Lessons Learned

MAY 14, 2009

Most importantly, if you know a high-quality entrepreneur who you think would add to the conversation, would you be willing to try and convince them to attend? I would definitely be interested any scholarship opportunities that might be made available. We attempted to use Waterfall and market ourselves as B2C. Cash is tight.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

Duct Tape Marketing

MARCH 30, 2022

Challenges of scaling Jeff and Jay share conversations about grow growing and scaling subscription businesses with a customer first approach, check out all the episodes. Dale Bertrand (02:11): Well, thinking of it as an evolution is definitely the right way to think about it. A lot of it depends on whether you're B2C or B2B.

Technical Review 96

Technical Review SEO Metadata Algorithm 96

online.wsj.com

SEPTEMBER 23, 2012

There are also different definitions of failure. Consumer Services (B2C). The quality of conversations can deteriorate when real identities are not provided. Venture capitalists "bury their dead very quietly," Mr. Ghosh says. They emphasize the successes but they dont talk about the failures at all.". start-ups fail, he says.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Duct Tape Marketing

AUGUST 17, 2022

Dale Bertrand (02:09): Well, thinking of it as an evolution is definitely the right way to think about it. That would be logical, that would actually contribute to the conversation. , A lot of it depends on whether you're B2C or B2B. When I started with SEO, believe it or not was in 1999 long time ago. That make sense.

SEO 98

SEO Technical Review Metadata Social Media 98

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. I''ll discuss each one below. 1) Enterprise Sales. To that point, a well-run telesales operation will be super metrics-driven.

Sales 50

Sales Technical Review Software Review B2B 50

VC Cafe

SEPTEMBER 14, 2022

So early conversations (prior to building) becomes even more essential in your product strategy. The best companies learn do to this at scale and it’s true for both B2B and B2C businesses. To start with a simple definition: UI (User Interface) is how things look. Get serious about UX testing.

Cofounder 171

Cofounder B2C Design Portfolio 171

Occam's Razor

FEBRUARY 28, 2017

Here are the definitions…. In this case this was technically a micro-outcome in this case (conversion is offline). In my definition, this is also online to offline, offline to online or whatever the heck to whatever the heck. Here’s one metric you might have heard of that relies on 3rd party cookies: View-Thru Conversions.

Metrics 60

Metrics Analytics Acquisition Naming 60

Duct Tape Marketing

DECEMBER 12, 2024

The conversation uncovers a critical shift in B2B marketing: moving from traditional, corporate-driven approaches to a more human-centric, creator-powered strategy that drives real business results. I suspect that people would have different definitions of what that means or perceptions of what that is. Nick Bennett (00:42.748).

B2B 73

B2B Marketing B2C Social Media 73

YoungUpstarts

MAY 24, 2017

The average conversion rates of freemium into premium are as low as 1-2%. Free with ads model is popular within products targeted to B2C markets. Considering the low conversion rates in a freemium model I’ve mentioned earlier, this pricing model isn’t a best option for a small market. Is the product unique?

Startup 173

Startup Viral Silicon Valley B2C 173

VC Cafe

JUNE 6, 2024

This post explores the most important benchmarks VCs look for in B2B SaaS with data brought to you by 20VC/La Famiglia, Serena Capital, Emergence Capital, and Openview Ventures, providing definitions and insights into the most critical metrics for SaaS companies. PLG products see higher adoption of these metrics.

B2B 97

B2B Burn Rate Generative AI Retention 97

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. Social Media Marketing (SMM) will definitely work for any type of company and industry. Converse instead of promoting.

Social Media 113

Social Media B2B Media Marketing 113