Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Clicking to call or access a chatbot, tweeting for service, or being able to schedule a video conference/demo should be in their hands.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

NOVEMBER 29, 2018

A freemium or free-trial approach impacts the micro-conversion of an unpaid product sign-up. And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Benchmark conversion rates: freemium vs. free trial. So what should you do first?

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

SEPTEMBER 9, 2021

On Twitter , it’s laid back to suit the B2C, creative audience segment. Do certain types of posts generate more likes, comments, shares, leads, and conversions than others? Each profile should also be consistent with the social network. For example, Mailchimp’s avatars are the same across its social accounts.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. X demos booked in introduction, X revenue in growth). Without this, your team may struggle to engage and excite leads, leading to minimal interest and suboptimal conversions.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. How do you measure conversations? Engagement?

Video 48

Video Conversion Mobile Search 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. This human touch can be as light as email follow ups, or as much as inside sales people doing multiple sales calls and demos. Use of the touchless conversion to convert trials to paying customers.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

View from Seed

MARCH 3, 2015

Around the same time we were doing those webinars, we launched our first ebook, and that did much better in terms of conversions — click-through-rate on emails, conversions on landing pages, and so on. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

JUNE 16, 2022

For example, a two-person partnership probably doesn’t want to be cross-sold a demo for an enterprise-level company. increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. Does adding social proof increase conversions?

B2B 129

B2B Email Sales Acquisition 129

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales? That’s the success.

Product 78

Product CTO Hire Startup Fractional CTO 78

Duct Tape Marketing

AUGUST 1, 2024

He states clear messaging, strong visuals, and robust targeting options are essential for driving engagement and conversions. But I think there's also this aspect of people, they start advertising and they go, well, if I'm paying 10 to $16 a click, I better send them right to a demo John Jantsch (06:29): To talk to sales. Yeah, okay.

B2B 91

B2B Campaign Audience Advertising 91

ConversionXL

FEBRUARY 10, 2021

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. How do some of the most successful SaaS companies approach their demos? In this article, we’ll look at some of the most important components of running a successful demo and what to consider when creating yours.

Product 120

Product B2C B2B Email 120

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Conversion rate. Doing product demos, sharing whitepapers, case studies. Lead conversion to customers. Doing product demos, sharing whitepapers, case studies.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. BAB is a conversion-driven framework that works in three parts.

Email 136

Email Customer Marketing Software Review 136

Austin Startup

APRIL 27, 2019

Last night, Cotter was one of our keynote speakers, along with Mark Cuban, at the University of Texas for Longhorn Startup Demo Day (the event was just fantastic, by the way, and Josh Baer, Ben Dyer, and Bob Metcalfe deserve a huge round of applause for it). Who says Austin can’t do B2C now ? As of today, RetailMeNot is worth $1.33

B2C 51

B2C Austin Cofounder IPO 51

YoungUpstarts

JULY 29, 2013

You’re supposed to demo the business, not just the product. The investors who come to Demo Day might nod politely when you talk about the features of your product. Demo Day is an invitation-only event. Each startup in which JFDI has invested, and which makes it through the program, will be invited to pitch at Demo Day.

Asia 207

Asia Singapore Cofounder Incubator 207

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Another classic in the vendors’ demos.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

JULY 9, 2015

Why the gap between signup and conversion? The chart below, a benchmark study done by Totango , shows the typical ratio of tire kickers to true evaluators: As you can probably assume, it’s the true evaluators that show the greatest conversion rates. Your free trial signups are hardly equal. More on that, later.).

Analytics 48

Analytics Conversion Software Review Email 48

Guy Nirpaz

NOVEMBER 15, 2011

4 – Use online demos to drive sales. The most important deciding factor in the sales process was “online demos”, not sales person interaction. Gerhard Gschwandtner pushed speakers to learn from B2C selling models: Amazon has $30 billion in sales with ZERO sales reps. 6 – Move towards a lower touch model.

Sales 108

Sales Social Media B2C B2B 108

ConversionXL

MARCH 3, 2021

In terms of the ideal length of a PPC campaign, I recommend you have enough monthly budget to acquire at least a few hundred clicks (you need enough conversions to calculate a statistically significant conversion rate.) 5) Optimize your landing pages for conversion. Google Ads cost-per-conversion metrics.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. That said, there are some key differences in how experts approach SaaS conversion optimization. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Up and Running

MAY 21, 2014

Some workshops, evaluations, demos. A lot of that functionality can be tied back to moving people through the marketing hourglass, so you can see the stages that I have here; awareness, trust, education, engagement, ultimately conversion – and these are different forms of content. How do we keep that experience very high?

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. One of the reasons this conversion rate is famously awful is that the MQL model has hidden flaws: It encourages marketers to gate content to hit their MQL goals. This is powerful because—instead of prospects filling out your competitor’s demo requests—they’re evaluating your product.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

DECEMBER 7, 2016

Companies like Essio Shower or TYME both sell products that people don’t know are available, so a great deal of education around their product needs to happen before a conversion can be expected. LinkedIn (not great for B2C). This means you have to generate awareness and demand yourself, before you get that sale. Corporate Ladder.

PPC 48

PPC B2C B2B Sales Cycle 48

VC Cafe

MARCH 15, 2016

My post focuses mostly on conversion. The most important part is to start tracking “conversion” from one stage to another as soon as possible, because it will tell you what’s working and what can be improved. A customer calls the sales line and after a short conversation he is convinced to buy the product. Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

OCTOBER 30, 2021

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

OCTOBER 16, 2015

via The Smart Marketer’s Landing Page Conversion Course). Brian Massey , Conversion Sciences: “It is a best practice. Note the placement of Evergage’s first call to demo… The Average Fold Position. Well, let’s bust that myth right away with this example from a test I ran on a B2C landing page,” he wrote.

Conversion 48

Conversion Mobile Design Warrant 48

Software By Rob

AUGUST 18, 2010

This change that took all of five minutes to make, led to an 8x increase in paid conversions. Amazingly, this resulted in a 10x increase in paid conversions for the month. conversion rate to paid accounts initially and can convert 2% of the people that stick around for a year. Look at that again. That’s not 8%. That’s 800%.

Software Review 78

Software Review Software Revenue Cofounder 78

View from Seed

APRIL 20, 2020

THE GOAL : The culmination of this accelerator program ISN’T a demo day or a big show. Consumer and SaaS B2B companies that use technology drive a brighter collective future for mass market end users, per our investment approach thesis. Further capitalizing the company for success.

B2B 436

B2B Seed Stage B2C Programming 436