ConversionXL

APRIL 4, 2014

Though the potential number of visitors to your online store might be infinitely higher, according to Deliotter’s report “ The Changing Nature of Retail: Planting the seeds for sustainable growth ,” the conversion in a physical store usually is much higher. Email remarketing. Obtain Customer Emails For Direct Communication.

eCommerce 112

eCommerce Sales Marketing Software Review 112

Occam's Razor

DECEMBER 9, 2013

Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Learn, get better, try some more.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

NOVEMBER 7, 2024

The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies. Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. People even opened our emails more often after we sent that. I found it. powered by

Customer 77

Customer Generative AI ChatGPT Cloud 77

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Steve Blank

NOVEMBER 5, 2009

When you are presenting to a VC there are two conversations going on – the one you are presenting and the one that investors are thinking as they are listening to your presentation. (If Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor?

Customer Development 270

Customer Development Developer Customer Silicon Valley 270

ConversionXL

OCTOBER 8, 2021

Freemium users also have a much longer conversion funnel or “ penny gap ” compared to free trial users. For example, Mailchimp’s freemium plan gives you basic features with 2,000 subscribers and 12,000 emails per month. This will help you attribute the conversion to the correct acquisition cost. Fixing the Leaks.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Up and Running

AUGUST 25, 2021

If your goal is to launch a sub-brand, for instance, adding a deliverability plugin to your email marketing software, you can cross-promote and even offer your new product on your core website. We like to create surveys that we publish on-site and send to our email subscribers. Consider the benefits of selling wholesale.

B2B 118

B2B Audience Software Review B2C 118

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Continue customer relationships initiated on social media with email.

Social Media 86

Social Media Media B2C New York 86

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. However, Amazon’s profits, and those of its founder and CEO, have spurred some conversation about how consumers should spend their money. Voice will prioritize better buying.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. A new email is created in HubSpot. For example, if you have a 50% conversion rate from MQL to SQL, that’s not bad (depending on your volume). But if you have only a 5% conversion rate from MQL to SQL, something might be up. Here are our stage definitions: Lead.

Demand 101

Demand Revenue SQL B2B 101

Occam's Razor

SEPTEMBER 15, 2014

This might seem slightly bizarre, but before you do anything email every person you know in your company, take your agency out for an expensive lunch, massage the right egos in your IT team, do whatever it takes to get every link shared by your company digitally to use campaign tracking parameters. What do you learn from this report?

Analytics 143

Analytics Metrics Mobile DC 143

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Is that when you are putting things out on your Facebook page, it is a one to many conversation that's happening, right. To first say something to kick off a conversation, right. Are B2B communities B2C? Like this show? Duct Tape Transcript.

Community 100

Community B2B B2C Technical Review 100

ConversionXL

JUNE 16, 2022

increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. Does adding social proof increase conversions? Source ).

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

NOVEMBER 29, 2018

A freemium or free-trial approach impacts the micro-conversion of an unpaid product sign-up. And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Benchmark conversion rates: freemium vs. free trial. So what should you do first?

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

AUGUST 21, 2019

Benchmarks for download-to-customer conversion rates are scarce. That’s a grim portrait, even if conversion rates for other lead magnets are multiples higher. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. Still, there’s hope.

B2B 131

B2B Technical Review Email Sales 131

Mike Michalowicz

FEBRUARY 11, 2013

Conversations are happening all around you – are you listening, are you participating? By having contest entrants choose among several products you get them familiar with your other products and get their email address too! Create a web page with a sign up form and use email and social media to announce the call. Be visible!

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

MARCH 17, 2023

07:37] You talk a lot about conversion rate optimization, so tell me a little bit of your thinking on what you’ve seen when you’ve got people to focus on that. [09:24] 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] What’s new? [07:37]

B2B 97

B2B Marketing B2C ChatGPT 97

Occam's Razor

JULY 22, 2013

micro-conversion). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You will send email type A to people in the See stage and email type B to people in the Think stage. You are B2C or B2Q or Non-profit or an Adult-oriented business. Again, important.

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. The next thing to answer this question, and ensure that I'm not a newbie Analyst who will only focus on 2% of the business success, I have to figure out the Micro Conversions. The single biggest reason for the site's existence. " Et al.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Second, you can capture information (name, email, etc.)

Video 48

Video Conversion Mobile Search 48

Duct Tape Marketing

MARCH 26, 2025

During our conversation, Keith broke down the real-world applications of AI marketing and how its not here to replace peoplebut to remove bottlenecks, automate repetitive tasks, and unlock creativity. Duct Tape Transcript Email Download New Tab John Jantsch (00:00.923) Hello and welcome to another episode of the Duct Tape Marketing Podcast.

ChatGPT 58

ChatGPT Framework Montana Artificial Inteligence 58

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As a result: They’re converted via email. The second relies on retention. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

MARCH 31, 2021

Cold email and referrals have often been quite effective. The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? With industry trends identified, your next step is to identify relevant communities and conversations.

Audience 127

Audience Non-Compete Distribution Channel 127

YoungUpstarts

SEPTEMBER 10, 2018

Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. For example, in terms of the B2C plan we needed to provide more details on the markets we were addressing and the channels we were using to tackle them. It was all hypothetical.

Programming 124

Programming Chile B2B B2C 124

Brandanew

AUGUST 13, 2015

Emails/ your profession) and can qualify leads and follow up creatively. In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Your Blog takes care of your social content and Email content needs.

Small Business 100

Small Business Marketing Software Review B2C 100

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Crafting Destination Content: Explore the concept of destination content and how it can drive engagement and conversions in the age of AI-powered search. I found it.

SEO 90

SEO Search Generative AI Engineer 90

Duct Tape Marketing

MAY 24, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Nudge, hosted by Phil Agnew, and it's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. And, uh, you can't ask for a conversion on a first touch.

Social Media 95

Social Media Media B2B B2C 95

Up and Running

JULY 10, 2017

Although some companies optimize their pricing well enough to receive more than 4 percent conversion rate from freemium into premium, the majority of SaaS products are lucky to achieve a rate as low as 1 percent. Conversion rates for underdeveloped products are likely to be much lower. It’s mostly popular with B2C markets.

Startup 110

Startup Non-Compete Viral Software Review 110

Austin Startup

JULY 12, 2010

At a micro level, the customer is always right, and winning passionate users is most often a matter of enabling authentic conversations and giving people at those endpoints enough power to make a difference. And Gmail doesn’t own my emails — though it does use them to improve the relevance of the ads it serves me.

Customer 80

Customer Harvest B2C Technical Review 80

Occam's Razor

JUNE 11, 2014

The You May Also Like has a $50 Converse shoe and a Sperry Top-Sider Angelfish for $63. From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. Most sites don't even do that (or do it badly like Zappos recommending Converse All-Stars with my Just Cavalli dress). Feel better?

Design 151

Design Software Review Technical Review Mobile 151

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

ConversionXL

FEBRUARY 3, 2016

What Do Habits Have to Do with Conversion Rate Optimization? Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. Traditionally, optimizers have been taught to optimize for the initial conversion. If you think B2B is exempt from this, you’re wrong.

Conversion 48

Conversion Technical Review Software Review B2B 48

Software By Rob

OCTOBER 14, 2010

This is best achieved by building a launch notification email list, something fairly commonly implemented these days. In 2-4 hours you can setup a landing page and begin collecting emails. In the above situation, assume you have 650 targeted email addresses you’ve compiled through some small marketing efforts and a landing page.

Software Review 77

Software Review Marketing Technical Review Software 77

View from Seed

MARCH 3, 2015

So we had those two assets: Website Grader and the resulting email list. Around the same time we were doing those webinars, we launched our first ebook, and that did much better in terms of conversions — click-through-rate on emails, conversions on landing pages, and so on. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. The AAA form asks for a bit more info (height and weight) and, smartly, captures my email address. Micro-conversions FTW! Shopbop: (Luxury) Ecommerce and Branding Done Right!

Web 165

Web Design Marketing Security 165

Occam's Razor

NOVEMBER 18, 2014

Now I can quite literally follow the path to every conversion. No better way to optimize for all of search behavior, rather than the absolutely silly obsession with a few keywords (it is fatal when apply to single session conversion scenarios!). You present a verbose Word document/email with your recommendations.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Are people coming from an email campaign?

Programming 97

Programming Revenue Analytics Software Review 97