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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Let’s get the definitions straight: Conversion : The percentage of potential customers who complete a desired action, such as signing up for a trial, making a purchase, or subscribing to a service.

Retention 109
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Kindling Early B2C Growth: Getting to 1,000 Users

VC Cafe

One deep conversation with a user who loves your product is worth more than a hundred lukewarm surveys.” ” Rahul Vohra, founder of Superhuman Getting your first 1,000 users is an important early milestone for any B2C startup. What are the most effective strategies for early B2C growth? But how do you get there?

B2C 89
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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

In addition, I see consumers taking more control, using the technology to converse with each other, and assert their position through reviews and forums. The result is a shift from business-to-consumer (B2C) to a consumer-to-business (C2B) control trend. Unscripted communication builds trust and credibility.

Customer 433
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Startup Benchmarks

VC Cafe

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? 500 Startups created a helpful primer on key B2C metrics. What should our MRR growth be? Consumer apps and services.

B2C 141
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce?

B2B 48
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130
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What Data From 62,000 Payment Forms Says About Boosting Online Sales

YoungUpstarts

At the same time, you’re probably not sure how many fields are too many, or how your conversion rates stack up against other e-commerce companies. In April 2017, we reviewed 62,000 random form submissions from 97 different industries to see how form length, device choice, and prices affected conversion rates. of the time on average.

Sales 127