Occam's Razor

DECEMBER 9, 2013

The site is now working well across platforms, we are starting to get a lot of free and some paid traffic, we are optimizing for conversions and task completion rate, time to move to step five in the ladder and focus on creating micro-outcomes on our website. Learn, get better, try some more. All clustered into See-Think-Do. It seems crazy.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Is that when you are putting things out on your Facebook page, it is a one to many conversation that's happening, right. To first say something to kick off a conversation, right. Are B2B communities B2C? Right, right, right.

Community 100

Community B2B B2C Technical Review 100

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. However, Amazon’s profits, and those of its founder and CEO, have spurred some conversation about how consumers should spend their money.

eCommerce 150

eCommerce B2B Forecast Demand 150

Startup Lessons Learned

JULY 5, 2010

It is written in a conversational tone, doesnt take itself too seriously, and avoids extraneous fluff. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. It is written in a conversational tone, doesnt take itself too seriously, and avoids extraneous fluff.

Customer Development 166

Customer Development Developer San Francisco Customer 166

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. How you present information on your website frames the conversation that takes place beyond it. Your choices are the context for the next conversation.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Live Events.

Social Media 86

Social Media Media B2C New York 86

Duct Tape Marketing

NOVEMBER 7, 2024

The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies. The privacy factor in personalization must be managed carefully. Key Takeaways: Personalization is about creating customer experiences at scale.

Customer 76

Customer Generative AI ChatGPT Cloud 76

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 12, 2015

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. You can’t be a good optimizer if you’re not skilled in the art and science of conversion optimization. Conversion optimizers should have no dogmas.

Conversion 48

Conversion Analytics Software Review Hiring 48

ConversionXL

NOVEMBER 29, 2018

A freemium or free-trial approach impacts the micro-conversion of an unpaid product sign-up. And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Benchmark conversion rates: freemium vs. free trial. So what should you do first?

Customer 119

Customer Conversion Acquisition B2B 119

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. The next thing to answer this question, and ensure that I'm not a newbie Analyst who will only focus on 2% of the business success, I have to figure out the Micro Conversions. The single biggest reason for the site's existence. " Et al.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Conversely, a high-end fashion ecommerce store runs Facebook Ads. by posting about it on social media). Google ads).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. How do you measure conversations? Engagement?

Video 48

Video Conversion Mobile Search 48

ConversionXL

APRIL 28, 2021

Stefan Thomke of MIT’s Sloan Management Review recently wrote that memorable experiences can drive customer decisions as much as price and functionality. Gamification isn’t the domain of B2C or gaming sites alone. Strategy #2: Create a sticky experience. Everyone in tech is chasing what’s known as a “sticky” experience.

Email 151

Email Product Marketing Cofounder 151

Duct Tape Marketing

MAY 24, 2023

He is the Head of Marketing at Loomly, a leading social media management platform. He's the head of marketing at Loomly, a leading social media management platform. You can't expect to grow and manage, like you mentioned, there's so many updates across all the algorithms, all the different channels that you're expected to be on.

Social Media 95

Social Media Media B2B B2C 95

Duct Tape Marketing

MARCH 17, 2023

07:37] You talk a lot about conversion rate optimization, so tell me a little bit of your thinking on what you’ve seen when you’ve got people to focus on that. [09:24] 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] What’s new? [07:37]

B2B 97

B2B Marketing B2C ChatGPT 97

Occam's Razor

JUNE 11, 2014

The You May Also Like has a $50 Converse shoe and a Sperry Top-Sider Angelfish for $63. From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. Most sites don't even do that (or do it badly like Zappos recommending Converse All-Stars with my Just Cavalli dress).

Design 151

Design Software Review Technical Review Mobile 151

Up and Running

AUGUST 25, 2021

Because they see that you’re affiliated with a brand they already know and use, they are more likely to trust your business , which can lead to a dramatic boost in conversions. . Adding a B2B model to your current B2C strategy can have a surprising impact on your sales. Consider the benefits of selling wholesale.

B2B 118

B2B Audience Software Review B2C 118

Occam's Razor

JULY 22, 2013

micro-conversion). And if you have the power to have this discussion with the right management level in the company (sometimes we don't have that power, and that is ok), you'll also get to ask some really hard questions. Is it our management team's lack of ambition? The company obsesses about conversion rate.

Framework 164

Framework Marketing Metrics Audience 164

www.forentrepreneurs.com

FEBRUARY 2, 2010

SolidWorks 2: The best VAR management program in the world? SolidWorks 3: The best VAR management program in the world? A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Use of the touchless conversion to convert trials to paying customers.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

MARCH 26, 2025

During our conversation, Keith broke down the real-world applications of AI marketing and how its not here to replace peoplebut to remove bottlenecks, automate repetitive tasks, and unlock creativity. Analog managers. I, have, in fact, I've started a group I call practical AI for marketing. Keith Lauver (08:14.83) I hope so.

ChatGPT 59

ChatGPT Framework Montana Artificial Inteligence 59

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

ConversionXL

SEPTEMBER 9, 2021

On Twitter , it’s laid back to suit the B2C, creative audience segment. Do certain types of posts generate more likes, comments, shares, leads, and conversions than others? Jess Ostroff, Managing Editor at Convince & Convert [via Convince & Convert ]. Each profile should also be consistent with the social network.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. With a strategy in place to boost repeat purchases, occasional spikes in CACs will be more manageable.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. The product/brand managers at 7 for all mankind clothes, Bertolli pasta sauce, Pepsi, Dodge Dart, etc. Shopbop: (Luxury) Ecommerce and Branding Done Right! No environment commitment.

Web 165

Web Design Marketing Security 165

Austin Startup

JULY 12, 2010

At a micro level, the customer is always right, and winning passionate users is most often a matter of enabling authentic conversations and giving people at those endpoints enough power to make a difference. One day soon I hope that everyday people will be able to manage their data the way they would their health or their wealth.

Customer 80

Customer Harvest B2C Technical Review 80

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales? That’s the success.

Product 78

Product CTO Hire Startup Fractional CTO 78

Duct Tape Marketing

APRIL 13, 2017

Twitter’s brand-friendly platform is a great way to connect with people, manage customer service and bring real value to business. All you need to do is use an image that gets attention, create a compelling pitch in your description and make your recent updates section clickable and conversion-focused. Promoted Tweets.

Social Media 73

Social Media Media Marketing Lead Generation 73

Hearpreneur

JULY 13, 2022

Digital transactions are now moving beyond B2C transactions & venturing into B2B, P2P, cross-border remittances, & more. This will lead to radical reengineering of processes and better big data management. Although fintech is fairly established, it still has a lot of potential to tap into & new areas to explore.

Artificial Inteligence 127

Artificial Inteligence Technical Review Entrepreneur Software Review 127

NZ Entrepreneur

MARCH 11, 2020

They’re not used to hearing the phone ring, or answering it, or keeping a telephone conversation going. The good conversations that result are interspersed throughout the customer journey, happening before, during or after inbound enquiry, email outreach, conferences, networking events. 6) Sales and Marketing Alignment.

Social Media 69

Social Media Channel Technical Review Sales 69

ConversionXL

JUNE 8, 2017

” How does Netflix manage to find the right show for the right user so quickly? Conversions and monetary value. You can certainly tailor the experience for each step of your conversion funnel. That is, beyond pages views, referrer, onsite conversions during the current session and the like.

Programming 97

Programming Revenue Analytics Software Review 97

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

There are a few reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm. What Is “B2C&# ?

B2C 103

B2C B2B Business Model Sales Cycle 103

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid, minimum of 10 hours per week Description: The Marketing Intern will work closely with the Marketing Manager to generate and implement campaign ideas and measure their effectiveness. You will be creating and scheduling social media posts for our Facebook, Pinterest, and Twitter accounts.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Duct Tape Marketing

SEPTEMBER 30, 2022

5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’? [7:55] And if you're listening and you have not experienced Typeform, I mean, it really feels more like a conversation.

Marketing 94

Marketing Differentiation B2C PR 94

Duct Tape Marketing

AUGUST 1, 2024

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

B2B 91

B2B Campaign Audience Advertising 91

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. And they’ve managed to fit in compelling CTAs along the way. .

Email 136

Email Customer Marketing Software Review 136

ConversionXL

FEBRUARY 3, 2017

Affiliate networks take a lot of the administrative and logistics work out of managing an affiliate program. The conversion rate of your landing page or offer. But in the worst-case scenario, they become a branding liability and an actual cost center if margins and fraud aren’t properly managed.” (via Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48