Duct Tape Marketing

SEPTEMBER 30, 2022

5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’? [7:55] And if you're listening and you have not experienced Typeform, I mean, it really feels more like a conversation.

Marketing 87

Marketing Differentiation B2C PR 87

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Some changes you make will influence conversions at the specific time you implement them. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

AUGUST 21, 2019

Benchmarks for download-to-customer conversion rates are scarce. That’s a grim portrait, even if conversion rates for other lead magnets are multiples higher. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. Still, there’s hope.

B2B 131

B2B Technical Review Email Sales 131

Up and Running

AUGUST 7, 2019

They’re not even seeing seven full pages, as the last one cuts off roughly 30 items earlier than the rest. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. So, you can browse 306 different options, or 0.3 Be mobile-friendly.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

YoungUpstarts

DECEMBER 10, 2020

In 2018, 15 percent of Americans reported that they had interacted with a company’s chatbot — an automated, web-based conversation platform — in the prior 12 months. Moving forward, organizational leaders should take charge of guiding the conversation around AI KPIs in a new direction: forward. by Christa Martin, Chief Outsiders CMO.

San Diego 200

San Diego Algorithm B2C Artificial Inteligence 200

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. Converse instead of promoting. And it will do this much faster and with a higher chance of conversions as well.

Social Media 113

Social Media B2B Media Marketing 113

ConversionXL

JANUARY 18, 2022

Your brand is your reputation – that intangible thing that determines whether your customers trust you above the rest. Drift is a conversational marketing platform with the mission: “to use conversations to make business buying frictionless, more enjoyable, and more human.”. It keeps working for you when you’ve logged off.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. BAB is a conversion-driven framework that works in three parts.

Email 136

Email Customer Marketing Software Review 136

Startup Lessons Learned

JULY 5, 2010

It is written in a conversational tone, doesnt take itself too seriously, and avoids extraneous fluff. You can easily take from it whatever makes sense for your business, and leave the rest. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Occam's Razor

SEPTEMBER 15, 2014

Transactions, Revenue and Ecommerce Conversion Rate. Mobile has much lower conversions and conversion rate than tablets or desktop. It does not matter if you are a B2B or B2C or A2K, you will always see this. Don't frame the value of Mobile in context of last-click on-device conversion. Sorry, no iOS.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

JUNE 8, 2017

In the rest of this article, I will share with you a basic process you can use to build upon. This information is crucial in maintaining scent from the creative to the landing page and rest of the customer journey. Conversions and monetary value. You can certainly tailor the experience for each step of your conversion funnel.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. That said, there are some key differences in how experts approach SaaS conversion optimization. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Duct Tape Marketing

MARCH 30, 2022

Challenges of scaling Jeff and Jay share conversations about grow growing and scaling subscription businesses with a customer first approach, check out all the episodes. A lot of it depends on whether you're B2C or B2B. If your B2C, you want to build a community, um, around your brand, get traction and make sure Google can see it.

Technical Review 95

Technical Review SEO Metadata Algorithm 95

ConversionXL

NOVEMBER 6, 2015

Of course, there are many, but the three most common (and relevant) types of validity for conversion optimization are: internal validity, external validity, and ecological validity. You assumed that your PPC traffic behaves the same way as the rest of your traffic, but it likely doesn’t. This is where things often go wrong. What gives?

PPC 48

PPC Software Review Technical Review Campaign 48

Duct Tape Marketing

AUGUST 17, 2022

That would be logical, that would actually contribute to the conversation. , A lot of it depends on whether you're B2C or B2B. If you're B2C, you wanna build a community, um, around your brand, get traction and make sure Google can see it. There's they're links back links. That make sense. It just, they have to be natural links.

SEO 96

SEO Technical Review Metadata Social Media 96

Occam's Razor

NOVEMBER 18, 2014

Now I can quite literally follow the path to every conversion. No better way to optimize for all of search behavior, rather than the absolutely silly obsession with a few keywords (it is fatal when apply to single session conversion scenarios!). I've used Sunbursts to do the same with keyword portfolios.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

Reid Hoffman

AUGUST 17, 2021

During the conversation, Ramaswamy, Hoffman and Yeh explored how startups can approach building a differentiated product, to identify different levels of competition, and how large incumbents view the challenger startups. You can listen to the podcast here, and read the full transcript of the conversation below. TRANSCRIPT.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

During the conversation, Ramaswamy, Hoffman and Yeh explored how startups can approach building a differentiated product, to identify different levels of competition, and how large incumbents view the challenger startups. You can listen to the podcast here, and read the full transcript of the conversation below. TRANSCRIPT.

Cofounder 69

Cofounder Differentiation Search Advertising 69

ConversionXL

AUGUST 5, 2015

That’s the question I asked a panel of conversion and growth experts. Joel Klettke , Business Casual Copywriting: “Social proof is immensely important for landing pages, to the point that it’s one of very few elements I’ve never seen reduce conversion rates in my own tests. Here’s what they had to say….

Technical Review 48

Technical Review Software Review Social Media Conversion 48

ReadWriteStart

JULY 23, 2021

For B2C Brands, they would say Monday and Wednesday. Write in a Conversational Rhythm and Tone. Nobody likes boring content , so always try to write in a conversational rhythm and accent. So I would take these numbers that you see online with a grain of salt test and drive them with your audience.

Viral 216

Viral Algorithm Framework B2B 216

Occam's Razor

FEBRUARY 10, 2016

We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. The conversion rate for most website is around 2%. Analyzing ecommerce conversions PLUS goals means we are going to solve for the global maxima.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

YoungUpstarts

FEBRUARY 23, 2015

Through digital channels, marketing is no longer one of interruption, but of listening carefully to one’s potential customers and conversing with them. Details of each step above are covered throughout the rest of the book. Written in a conversational and friendly manner, it is a fairly breezy read. Define campaign messages.

Social Media 100

Social Media Campaign SEO B2C 100

Occam's Razor

JULY 22, 2013

micro-conversion). You are B2C or B2Q or Non-profit or an Adult-oriented business. The company obsesses about conversion rate. And yes, conversion it is important ( but you should not obsess about it ). But, depending on which benchmark you want to use, the average ecommerce conversion rate is around 2%.

Framework 164

Framework Marketing Metrics Audience 164

Duct Tape Marketing

NOVEMBER 23, 2016

As evidenced by the CMI study, many small business owners and marketing practitioners are laser-focused on new lead generation through content creation, digital marketing, conversion rate optimization and the like. Drop him a note here.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

David Teten

JANUARY 11, 2020

These vectors work for a lot of celebrities, and for some businesspeople and politicians, but I’m uncomfortable with them and it will impede my ability to do the rest of my job. I don’t have bandwidth to engage in substantial conversations on Twitter. . Plus, my wife doesn’t let me date celebrities. . Hootsuite.

Social Media 60

Social Media Technical Review Media Private Equity 60

Occam's Razor

FEBRUARY 28, 2017

In this case this was technically a micro-outcome in this case (conversion is offline). No one person can succeed without active collaboration, and empathy, with rest of the teams! Here’s one metric you might have heard of that relies on 3rd party cookies: View-Thru Conversions. Conversion Rate. Cost Per Lead. An outcome!

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. The price is easy to see, colors easy to find and change, micro conversions cleverly tucked under the Add To Cart button. Micro-conversions FTW! The suggestions engine they have.

Web 165

Web Design Marketing Security 165

Software By Rob

OCTOBER 14, 2010

Your conversion rate should land between 5 and 40% depending on how long you’ve been collecting emails, the interest level of the prospects, and how compelling you make your offer. My most recent use of this approach, for my book , yielded a conversion rate of unique visitors to emails of just under 50%. Elapsed time: 2 hours.

Software Review 77

Software Review Marketing Technical Review Software 77

Austin Startup

FEBRUARY 3, 2019

During my conversation with Brant, I distilled down to seven lessons learned (in the spirit of Lucky7, of course). It doesn’t mean you won’t be able to help other companies, and we are in many B2C startups, for example. And we invested in Forerunner Ventures because they understand B2C and serve a different geography, and others.

Angel Investor 48

Angel Investor Advisory Board Equity B2C 48

Duct Tape Marketing

JUNE 16, 2017

Now the speaker knows which challenge to anchor the rest of their session too. As Instagram takes off with wider audiences, a proven opportunity is there (for B2C and B2B brands alike). Split test this element of social proof to see how it affects conversions. Diminishing returns through core channels. Brand alignment.

South Africa 64

South Africa Audience Video Africa 64

Occam's Razor

MAY 20, 2013

Now that you have the macro view (don't expect your lead generation/conversion rate to look that good!), The above image only illustrates three segments and their conversions – search, referrals, and aggregators – purely for the sake for simplicity. Forget Digital Conversions, Obsess About Real Business Profitability.

Analytics 140

Analytics Aggregator Channel B2B 140

OnlyOnce

DECEMBER 3, 2010

That link tells some of the story, and the rest is that subsequently, Authentic Response divested part of the Postmaster Direct business to Q Interactive. Look at the example of Occipital building the Red Laser app, then selling it to eBay to finance the rest of their business. one is B2B, the other is B2C).

Non-Compete 67

Non-Compete B2C IP Valuation 67

Up and Running

JULY 2, 2014

I don’t have to quote any fancy statistics to show you that B2B and B2C clients come from the web now more than ever. Conversational titles and copy. Key to blogging is the use of clear, conversational language. If you hope to compete in this crazy world, you have to better than the rest.

Audience 77

Audience B2C Sales Web 77

Austin Startup

JANUARY 21, 2018

On the official Day One we met the rest of the crew and paired up with a “buddy” for the week (whoever you happened to be next to at the time?—?the I’ve moved a long way from the early days when my Startup was Express2Fun and I was a charity-driven B2C app. Yes, I did say this mission was across just one week.

Curation 54

Curation Australia Cofounder B2C 54

Occam's Razor

JANUARY 20, 2010

If you truly want to kick it up a notch as a SEO please please please go to the Goal and Ecommerce / Conversions reports and apply your organic segment, stretch the time period, and report (aggressively) how well your SEO efforts are delivering value to the business. Start a conversation. Earning in-context relevant links works best.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MAY 27, 2020

B2B copywriting almost always requires more skill and time compared to B2C. The rest collect data once you set up your campaign.) Also, start the conversation on LinkedIn, then switch to email. The second most common reason why your pitch might be rejected is the quality of your copy.

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

JUNE 6, 2011

There are free sources like Conversion University (video, audio, more). Neither one will mean you will ultimately win or lose (see rest of this post). For profit, non-profit, universities, Fortune 10,000, Forbes 10, B2B, B2C, A2Z etc., Spending four hours a day tweeting and getting into loads of "conversations."

Analytics 126

Analytics Web Salary Non-Compete 126