Occam's Razor

NOVEMBER 18, 2014

Now I can quite literally follow the path to every conversion. No better way to optimize for all of search behavior, rather than the absolutely silly obsession with a few keywords (it is fatal when apply to single session conversion scenarios!). I've used Sunbursts to do the same with keyword portfolios.

Analytics 145

Analytics Sierra Leone Channel Non-Compete 145

Version One Ventures

OCTOBER 27, 2016

More than 75 marketplace founders and investors attended the event – coming from as far as South Africa and Nova Scotia. There was a great lineup of speakers, some very stimulating side conversations – and I was continually reminded how important it is for everyone to step back from the day to day and get together in person.

South Africa 60

South Africa San Francisco Africa B2C 60

Duct Tape Marketing

JUNE 16, 2017

Aids.gov used Facebook Live to stream their International Aids Conference in South Africa. As Instagram takes off with wider audiences, a proven opportunity is there (for B2C and B2B brands alike). Split test this element of social proof to see how it affects conversions. Leverage user-generated content.

South Africa 70

South Africa Audience Video Africa 70