Occam's Razor

JANUARY 20, 2010

If you truly want to kick it up a notch as a SEO please please please go to the Goal and Ecommerce / Conversions reports and apply your organic segment, stretch the time period, and report (aggressively) how well your SEO efforts are delivering value to the business. Start a conversation. I know we look for short cuts.

Analytics 90

Analytics Search SEO Metrics 90

Austin Startup

JANUARY 30, 2020

We made it from nothing, built it up with sweat equity, do everything in our means to make this thing grow, and wait to see what happens. As the ramp up continued, we realized that a B2C to B2B pivot would require an overhaul of our current operating practices, how we talked about ourselves, and and a completely new set of customers.

Sweat Equity 63

Sweat Equity B2B B2C Business Model 63

Austin Startup

JUNE 26, 2019

Even though most of this message was already drafted, we also had a Hail Mary of a final acquisition conversation that closed the following morning. The Whole Enchilada For those of you interested in more than The Skinny, keep reading… Countless conversations have been had with key users, customers, advisors, mentors, family and friends.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54