Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. 3:23] As CMO, how do you look at the customer journey? [5:26]

Marketing 94

Marketing Differentiation B2C PR 94

Up and Running

AUGUST 7, 2019

Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. If you need to charge more for delivery, do your homework to see if your specific audience is more accepting of paying directly for shipping or if you need to bake that into your product costs. Be mobile-friendly. Again, it depends.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

ConversionXL

JUNE 25, 2021

Develop a sales messaging guide to create consistency around how your team describes the product, showcases its benefits, and differentiates it from competitors. Working backward from a press release is a fast and cost-efficient way to clarify how to position your content in the most intriguing way. Points of differentiation.

Product 96

Product Social Media Audience Software Review 96

Austin Startup

OCTOBER 15, 2017

If you deliver exactly the same results at the same net cost to the customer via a SaaS product, you may get a tech multiple 10X higher. Price is no longer cost + markup = customer price. Now it’s cost + markup + 14 layers of intermediaries who all get a cut = price paid by insurance or the government.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Customer acquisition cost (CAC): Tow much it costs to acquire a new customer.

SEO 80

SEO eCommerce Software Review Analytics 80

ConversionXL

AUGUST 21, 2019

Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. Copyhackers’ email specialist, Nikki Elbaz , points out that, in B2C, some products are solutions to problems, while others exist for sheer delight ( or amusement ). Still, there’s hope. Or at all.

B2B 131

B2B Technical Review Email Sales 131

Duct Tape Marketing

FEBRUARY 2, 2023

And it builds this emotional switching cost. You can see the ROI of that kind of community because it's cost avoidance. And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. These, this is my place, these are my people.

Community 96

Community Marketing Audience Networking 96

VC Cafe

MARCH 22, 2021

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . It also gives brands a way to differentiate themselves in a fragmented market, where traditional channels become very costly. Part time CMO for B2B and B2C startups.

Israel 145

Israel B2C Marketing B2B 145

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 13, 2011

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2B 110

B2B Business Model B2C Agile 110

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. If they are taking on problems that the other company is really, really, really good at, then they better have a strong differentiating thing.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. If they are taking on problems that the other company is really, really, really good at, then they better have a strong differentiating thing.

Cofounder 69

Cofounder Differentiation Search Advertising 69

ConversionXL

FEBRUARY 12, 2015

Sure you *could* have a whole team – but more people adds more complexity as well as cost. Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. They tend bees, arrange flowers, and any other number of hobbies that involve visual differential analysis.

Conversion 48

Conversion Analytics Software Review Hiring 48

YoungUpstarts

FEBRUARY 23, 2015

They include total sales, campaign ROI, conversion rates, cost per lead, cost per sale, revenue per click and so on. Do a competitive and cost analysis for those keywords. Online Audiences and Marketing Messages. Knowing who we’re targeting online is key. Select the right keyword tools and search marketing provider.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

Up and Running

MARCH 20, 2017

When starting a business, the costs add up so fast that entrepreneurs are usually looking for ways to save money rather than increase costs. It’s no joke that the number of essential, necessary costs can be enough to make a new business owner’s head spin. Nonetheless, not all business costs are compulsory.

Social Media 116

Social Media Early Stage Audience Media 116

ConversionXL

JULY 9, 2015

Depending on your cost per lead acquisition, as well as conversion rates per traffic source, you’ll want to spend time A/B testing the amount of information asked for, the way it’s asked, and the order it’s asked in (among other things), while prioritizing specific sources. There are pros and cons to this approach. More on that, later.).

Analytics 48

Analytics Conversion Software Review Email 48

Mucker Lab

MAY 1, 2013

The list of industries where the marketshare leader still haven’t learned how to use software to accelerate their customer acquisition, improve their customer retention, increase their customer satisfaction, lower their manufacturing cost, shorten their supply chain etc, etc is long and impressive.

Software 107

Software Silicon Valley Los Angeles Columbus 107

The Startup Magazine

JUNE 26, 2018

Depending on your vertical, total cost of business name change can run into millions of dollars like the attempt to change UTA to TDU. This would likely necessitate business name change with its associated rebranding costs. Differentiation in this case is key. Source: Pixabay. It puts you in a class of your own all by yourself.

Naming 82

Naming eCommerce Startup Database 82

Duct Tape Marketing

MARCH 14, 2024

Key Takeaways: I explore the game-changing concept of Fractional Chief Marketing Officers (CMOs), highlighting its cost-effectiveness compared to traditional hires. Well, probably the top line benefit is somebody that's going to bring high level strategic marketing leadership, not just ideas without the full-time cost of an executive. (02:12):

Hiring 90

Hiring Leadership Email Campaign 90

Occam's Razor

DECEMBER 9, 2013

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Focus on optimizing your Cost per Acquisition (CPA). Beat Bonobos (I. Entertain Me 2. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

Austin Startup

AUGUST 29, 2017

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. Instead, you’re likely spending your time thinking about new customer acquisition (increase in volume) or you are thinking about optimizing salary or production costs.

Differentiation 54

Differentiation Virginia .Net B2C 54

Duct Tape Marketing

DECEMBER 15, 2022

Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that. Do you feel like you know what differentiates your business from every other business out there? John Jantsch (05:00): And I think you hit on like the tax strategist. You wanna feel cool.

Community 98

Community Framework Advisory Board Viral 98

VC Cafe

JANUARY 16, 2011

Our solutions provide peace of mind, improve quality of life and save costs to users and service providers. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Allot Communications.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Software By Rob

AUGUST 18, 2010

A 354 percent increase in abuse-related issues like spamming, followed by a 245 percent increase in legal costs dealing people trying to game the system.&# at 10:09 am I think support and other ancillary costs are key here. Business software is different and shouldn’t be treated in the same way as B2C. 7 Ed on 08.18.10

Software Review 78

Software Review Software Revenue Cofounder 78

VC Cafe

JANUARY 7, 2025

From content creation to drug discovery, companies leveraged this technology to reduce costs, accelerate workflows, and unlock new business models. Equally, we’ll see the bubble burst a bit – GPT wrappers that were built on hype with little tech differentiation will have a reckoning.

Generative AI 158

Generative AI Israel Venture Capital ChatGPT 158

ConversionXL

JUNE 2, 2020

Differentiation is about standing out from the noise and giving people a reason to choose you over others. Let me tell you why that is, and how you can differentiate. Sameness is the combined effect of companies being too similar in their offers, poorly differentiated in their branding , and indistinct in their communication.

Differentiation 162

Differentiation Software Review United States Demand 162