Remove B2C Remove Cost Remove Differentiation Remove Technical Review
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[Review] The Rise Of The New East

YoungUpstarts

They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce. Faced with the rising costs of labour, materials and land in Chinese cities, companies are increasingly sourcing from other Asian countries like Vietnam, Indonesia, Pakistan and Bangladesh.

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Traction is the new IP

Version One Ventures

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace.

IP 163
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The Courage to Monetize

Austin Startup

A good example is the marketing technology sector. If you bill for your technology services on a percentage of ad spend, you are guaranteed to look like an agency that deserves a revenue multiple of 1–2X. Price is no longer cost + markup = customer price. What is your Customer Acquisition Cost?

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The Proven Framework For Building A Thriving Community

Duct Tape Marketing

Click on over and give us a review on iTunes, please! Whereas you always look at the reviews on Amazon, you always put it to Slack and find out what your community does. Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that. Connect with Liz on LinkedIn.

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You Shouldn’t Have to Pay to Talk To Your Own Customers

Austin Startup

He is focused on delivering real business value by educating clients about the latest proven technologies, strategies that deliver improved profits and operational efficiencies, and using technology to improve life. Andy Meadows is the founder and CEO of Bearhug , an Austin-based customer engagement platform launching today.

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How to Build a Product Launch Strategy

ConversionXL

Develop a sales messaging guide to create consistency around how your team describes the product, showcases its benefits, and differentiates it from competitors. Working backward from a press release is a fast and cost-efficient way to clarify how to position your content in the most intriguing way. Points of differentiation.

Product 96
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Learning Styles: The Impact on Marketing Messaging

ConversionXL

Focus offline conversations on high-value points of differentiation. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Does a video demo differentiate your product, or does it focus attention on your utilitarian UI—an aspect where a shiny but ineffective competitor product excels?

Marketing 124