How to Write Better B2B Case Studies: 2 Lessons from Psychology
ConversionXL
MARCH 18, 2019
One study suggests that B2B buyers are even more emotional than B2C buyers.). For example, a University of Michigan study showed that people perceive food additives with hard to pronounce names as more harmful than those with easy-to-pronounce names. A bad one could cost someone their job. You strip it away. Get rid of jargon.
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