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One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). Get smart about how your data is used, and demand fair means by which to contribute.
I’ve also experimented with using services which are marketplaces between LPs and GPs: CEPRES , DiligenceVault , FundVeil , Harvest Exchange , and Palico. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Deer Isle Group has built the D.I.G.
Sources like Crunchbase , Angel List , and Seed Invest even give this data away for free or very low cost. HOF Capital has experimented with using services for targeting institutional LPs ( e.g., CEPRES , Drooms Dealflow , Harvest Exchange , Palico , Trusted Insight ). 6) Negotiate deal.
Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.
Sometimes your product or offer is so new that there’s no search demand out there for you to easily harvest. LinkedIn (not great for B2C). But one of the challenges that we frequently find is that ad fatigue (one of the reasons why your cost per acquisition can go up) is much more severe here on LinkedIn than it is on Facebook.
How much can a bad form cost you? Test functionality before you try to harvest fruits. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Julie Grundy: UX of Form Design: How to Design an Effective Form. Image Credit. Why do we care about forms? Image Credit.
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