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How To Begin Your Startup’s Marketing Even Before Launch

YoungUpstarts

Similarly, there are bases that you need to cover before you actually launch your startup in the market amidst steady competition. Understand the USPs they are banking on and how you plan to beat them once you’re in the market. Content is the king when it comes to acquiring customers or expanding your user base.

Marketing 133
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Founder Interview: Richard Lavina Innovating Accounting Services with Taxfyle

The Startup Magazine

Richard Lavina, CPA, Co-Founder and CEO of Taxfyle. Richard: I went to school for accounting and followed a path after graduation that those of us in that major typically follow: I started working for a CPA firm in Miami. TSM: What inspired you to start Taxfyle? I figured if I was having that issue, other people might be, too.

CPA 134
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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

); //. Marketing News & Expert Advice. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. SEO Paid Search Search Marketing.

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Analytics 165
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. What Is Affiliate Marketing?

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Episode 39: Cash Flow and Niche Focusing with David Knowles and Kacee Johnson

Mike Michalowicz

As group marketing director of Creditsafe, David Knowles creates and drives the company’s brand and marketing strategies throughout the U.S. He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services. Our Guests.

Iceland 60
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The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

Influencer marketing is the talk of the town right now. And to take a step back, what is influencer marketing in the first place? What Is Influencer Marketing? At its core, influencer marketing is the development and delivery of promotional messages through influencers instead of the brand itself. Image Source.