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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Crappy or outdated technology. Test functionality before you try to harvest fruits. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. When do you need a new website? You don’t have a website. Your site sucks donkey balls.