Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Focus on optimizing your Cost per Acquisition (CPA). Entertain Me 2. Inform Me. Provide Utility.

Analytics 165

Analytics Marketing Channel Metrics 165

crowdSPRING Blog

APRIL 6, 2015

But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. An important step is to figure out which metrics are the ones that are important to your business. Every business, whether B2B or B2C has to bring in customers. Customer Acquisition Cost. Why, you ask?

Metrics 48

Metrics CPA Lean Marketing 48

YoungUpstarts

MAY 17, 2017

For a B2C business, create a press release kit that can be distributed. And finally, defining the metrics that define success for your business. Be sure your core metrics are not just achievable but accurately measurable and specific. For B2B business the metrics you could be targeting are. Decide on a release date.

Marketing 133

Marketing Social Media B2C B2B 133

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Ad Industry Metrics. B2C Email Marketing. B2C Email Marketing. SEO Paid Search Search Marketing. More Categories. Live Events.

Social Media 86

Social Media Media B2C New York 86

ConversionXL

MARCH 21, 2017

As Mavrck outlined , there are 5 metrics used to track the ROI of influencer marketing: Cost per Impression. The first 3 are micro-metrics at best, and the 4th doesn’t tell the whole story. But on the 5th metric, Cost per Acquisition, we can see that industry-wide, influencer marketing does really well compared to other channels.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. You can do this by tracking metrics and user behavior. Cost per acquisition (CPA). Total media spend / new customers acquired via media = CPA. Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86