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What Is an Affiliate Network? If you’ve read about affiliate marketing before, chances are you’ve heard of affiliate networks. An affiliate network is where affiliates can go to find reputable offers to promote and where advertisers can go to find lots of affiliates. Beware of Affiliate Networks. Image Source.
Richard Lavina, CPA, Co-Founder and CEO of Taxfyle. Richard: I went to school for accounting and followed a path after graduation that those of us in that major typically follow: I started working for a CPA firm in Miami. TSM: What inspired you to start Taxfyle? I figured if I was having that issue, other people might be, too.
While distributing content, narrow down the networks your audience hangs out on and then decide the frequency of distribution on each network. For a B2C business, create a press release kit that can be distributed. For B2C your metrics are: Signups. CPC and CPA of social media ads. Decide on a release date.
As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. Celebrity influencers are kind of like buying a TV ad on a major network. Then there are plenty of platforms that measure social influence, where you can sift and sort by content, topics, social networks, etc.
Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Then segment by device and new vs. returning visitors.
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