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The Booming Voice AI Landscape: A VC Perspective

VC Cafe

Those of you old enough to remember the ‘Google Duplex’ demo (which turned out to be fake) might recall the feeling of astonishment that tech can sound that natural. I’ve yet to try it personally, but the demos I’ve seen online have been very impressive. Virtual employees for hire.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. Where do you start?

Marketing 120
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Product-Led Growth (PLG) For Startups

Mucker Lab

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

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