B2C CTO Hire Software Review 
Mucker Lab
APRIL 6, 2023
Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.
Austin Startup
MAY 29, 2019
Their success is about execution in sales, services, and feature parity … and then eventually superiority (again, due to that single platform to rapidly evolve on advantage). In investing in B2C, we also look for network effects but usually those are created rather than natural. and they are both natural, like Facebook’s or LinkedIn’s.
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