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Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. You dive deep into a customerdevelopment process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. 1) Enterprise Sales.
I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement.
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