Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. When people think of web analytics everything they think about is chapter 4, and yet you'll find so many yummy treats here. I am out of breath! Chapter 5 The Key to Glory: Measuring Success. Glory will be yours!!

Analytics 71

Analytics Web Technical Review Metrics 71

YoungUpstarts

NOVEMBER 6, 2019

Current Customers. Do you know everything there is to understand about your customers’ buying habits? Are you following them through every step of the customer journey? PPC can be expensive, as you typically pay every time the target clicks on your link (whether or not it turns into a sale). Social Marketing.

Channel 165

Channel PPC Marketing SEO 165

YoungUpstarts

APRIL 15, 2018

Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front. Your customers can make an order at their own convenience, wherever they may be in the world. In addition, B2B customers increased their online spending overall when they began to buy online.

B2B 153

B2B B2C PPC SEO 153

ConversionXL

MARCH 10, 2017

Here’s a basic process you can follow to get to the heart of your audience’s voice… Run customer and lead surveys. Schedule 1-on-1 customer interviews. I really recommend reading this voice of customer article Jen Havice wrote for CXL. Your customers change, after all.). ” (via Unbounce).

Email 93

Email Campaign Mobile Audience 93

YoungUpstarts

NOVEMBER 25, 2019

In today’s competitive markets, brand awareness is key to gaining and retaining customers. Hire a social media marketing team member or freelancer who constantly manages your accounts and is available to answer questions, to engage with customers and to use social monitoring tools to see how effective your activity is proving to be.

Marketing 165

Marketing Social Media B2C PPC 165

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

JULY 9, 2015

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details.

Analytics 48

Analytics Conversion Software Review Email 48

Duct Tape Marketing

JANUARY 7, 2020

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. But it’s equally true for existing customers!

Search 78

Search PPC Kansas City B2C 78

crowdSPRING Blog

APRIL 6, 2015

Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers. The important thing is to understand how much it costs you to acquire a single customer. The second half of CPA is known as CLTV, or Customer Lifetime Value. How many new customers walk into your store on an average day?

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

JULY 8, 2016

But you’re already well aware of that because all smart optimizers are watching their visitors (and customers) as closely as possible. In case you’re unfamiliar, personalization is the real-time individualization of a site to suit each visitor’s unique needs and guide them through a custom conversion funnel.

B2C 70

B2C Search Internet Mobile 70

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. If we are in customer service, all we care about is trying to answer the phones quickly. Don't jump. All fair and good. That's it.

Framework 164

Framework Marketing Metrics Audience 164

Hearpreneur

DECEMBER 15, 2017

This customized approach allows us to maintain a steady presence, ready to support their business when needs arise. We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The result is high morale and retention.We

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

SEPTEMBER 10, 2012

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. It’s all about relevancy – if what you offer and how you present it matches their state of mind, you have gained a customer. You want to have answers to these questions: Who are the target customers?

Audience 122

Audience Analytics B2B eCommerce 122

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Say three to six months after the original customer was acquired. Now you are getting into the yummy customer lifetime value territory.

Analytics 140

Analytics Aggregator Channel B2B 140

Occam's Razor

JANUARY 20, 2010

Is the customer intent contained in the keywords telling you how to change / improve the page? The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!).

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MAY 27, 2020

B2B copywriting almost always requires more skill and time compared to B2C. You don’t need to hire a developer to design your own calculator or quiz; there are plenty of tools, like SurveyAnyplace and LeadQuizzes , that let you create quizzes or surveys from scratch or customize ready-made templates.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

APRIL 12, 2017

Finally, day three covered all things customer success and growth. Take the steps a customer takes to complete a task (e.g. Then we chart the customer’s happiness / frustration at each step. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). See you next year.

San Antonio 86

San Antonio Metrics B2B Analytics 86