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One byproduct of this movement, especially during the blitzscaling era , were new startups in areas such as finance, healthcare, housing, education, using venture capital to acquire customers at accelerated rates. But know that your customers aren’t taking ‘startup risk,’ they just want some help.
You’re obviously not showing charts of user growth, number of customers, or revenue. Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. B) Post-Product Companies. C) Post-Revenue Companies.
Ditch the business plan and when assumptions are proven wrong, pivot Customer Development: Build a product your customers want (vs. what you think they might need) by talking to customers and testing every aspect of the product features, pricing, etc. Capital resources alone don’t do the trick.
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