article thumbnail

5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. The result is a shift from business-to-consumer (B2C) to a consumer-to-business (C2B) control trend. They want the raw data versus a polished message.

Customer 433
article thumbnail

Conversion, retention and churn benchmarks

VC Cafe

Let’s get the definitions straight: Conversion : The percentage of potential customers who complete a desired action, such as signing up for a trial, making a purchase, or subscribing to a service. I previously wrote about startup benchmarks in the context of funding readiness, so it was time to give it a re-fresh.

Retention 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

It wasn’t quite a flip from B2C to B2B, but it was close. With that in mind, it’s critical to understand the recommended funnel stage definitions and handoff criteria between stages before you set up your marketing automation platform (e.g., Your definitions and measurements don’t have to change, and you can begin implementation.

Demand 101
article thumbnail

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 90
article thumbnail

Building A Strong Social Media Strategy For Business Growth

Duct Tape Marketing

um, I, I would say video's definitely not going anywhere. Andrew Barlos (05:05): Definitely, uh, uh, the big boys haven't gone anywhere. If you're not, if you're a B2C company and you're not leveraging short form video on Instagram and TikTok, you, you, uh, drop everything and, and start that now. It can be a lead gen channel.

article thumbnail

5 Ways Mobile Apps Can Help You Build A Brand

YoungUpstarts

According to a survey by B2C researcher AgilOne , more than 70% of consumers expect a personalized experience from brands. It’s definitely a development tool worth investing some energy into if you’ve yet to develop an app, want to optimize your site for mobile, or are considering an app overhaul. Develop your own mobile app.

Mobile 100
article thumbnail

Mastering LinkedIn Ads: Transforming Clicks into Clients

Duct Tape Marketing

AJ Wilcox (03:45): It definitely could be. I was going to go certainly down the thought leader ads track because it seems, I mean definitely what you just explained, I'm more on LinkedIn. Again, I'm willing to be completely wrong on this, but I, I'm in the same camp as the people that I haven't been able to figure it out either.

B2B 82