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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. The result is a shift from business-to-consumer (B2C) to a consumer-to-business (C2B) control trend. They want the raw data versus a polished message.

Customer 433
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo most shared hosting companies), but they only make interesting money at large scale (by definition, because it takes over 8000 customers to make only $1m/yr in revenue), which takes a long time to grow.

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Conversion, retention and churn benchmarks

VC Cafe

Let’s get the definitions straight: Conversion : The percentage of potential customers who complete a desired action, such as signing up for a trial, making a purchase, or subscribing to a service. I previously wrote about startup benchmarks in the context of funding readiness, so it was time to give it a re-fresh.

Retention 109
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

It wasn’t quite a flip from B2C to B2B, but it was close. With that in mind, it’s critical to understand the recommended funnel stage definitions and handoff criteria between stages before you set up your marketing automation platform (e.g., Your definitions and measurements don’t have to change, and you can begin implementation.

Demand 101
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Raising Money Using Customer Development

Steve Blank

By definition, an entrepreneur in their 20′s only gets 5 or 6 “5 year decisions&# in their career. Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? Reply steveblank , on November 11, 2009 at 9:22 am Said: Nope.

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5 Ways Mobile Apps Can Help You Build A Brand

YoungUpstarts

According to a survey by B2C researcher AgilOne , more than 70% of consumers expect a personalized experience from brands. It’s definitely a development tool worth investing some energy into if you’ve yet to develop an app, want to optimize your site for mobile, or are considering an app overhaul. Develop your own mobile app.

Mobile 100
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Product Manager Entrepreneur Mark Geller

SoCal CTO

It was also beneficial because I got some good experience with both B2B and B2C business models. On the SEO side of things, I'll definitely want to get your feedback on Browse My Stuff. After BITSource was successfully acquired, I moved to L.A. to work on an entertainment-related technology project and have stayed ever since.