Duct Tape Marketing

APRIL 13, 2017

As you get on the advertising front, growing your follower audience is most important and for that, we’ve created an all-embracing guide to social media advertising that will definitely work for startups, businesses and small-medium enterprises. A relevant title, a short description with website URL can be useful for lead generation.

Social Media 70

Social Media Media Marketing Lead Generation 70

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Think about it this way: in B2B, sometimes optimizing means aiming for less leads. Lead scoring is complicated. Just CHAMP!

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. Social Media Marketing (SMM) will definitely work for any type of company and industry. Shine the light on your employees.

Social Media 113

Social Media B2B Media Marketing 113

Occam's Razor

DECEMBER 9, 2013

Definitely do not start Tweeting or embarrassing your brand on Facebook (we'll do that in a bit). Definitely not in step one. My definition of loyalty marketing, from the Coddle-stage , is to create unique content and to execute targeted marketing for those people/business entities, who have purchased from you two times or more.

Analytics 165

Analytics Marketing Channel Metrics 165

Brandanew

FEBRUARY 24, 2016

Remember, keeping an eye on market trends is just as important as creating loads of great content and is definitely a part of making your content strategies ! Now this stat comes from Hootsuite and they believe lead generation on Twitter is far less expensive than other channels. Engagement can lead to purchase!

Social Media 100

Social Media Channel B2C Lead Generation 100

ReadWriteStart

OCTOBER 7, 2020

According to a report from the Content Marketing Institute (CMI), 91% of B2B marketers and 86% of B2C marketers say content marketing is vital to their marketing strategy. CMI reports that 77% of B2B marketers and 78% of B2C marketers rate content marketing as moderately, very, or extremely successful for their business.

B2C 78

B2C B2B Dilution Architecture 78