Duct Tape Marketing

MARCH 30, 2022

Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43]

Technical Review 96

Technical Review SEO Metadata Algorithm 96

Occam's Razor

JULY 22, 2013

My definition of the audience in the See stage are "all people who wear clothes." If I'm doing SEO for keyword cluster xyz, what am I really solving for? Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6

Framework 164

Framework Marketing Metrics Audience 164

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Your Blog/ Content marketing improves your SEO/ brings incoming traffic. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

View from Seed

MARCH 3, 2015

EM: It definitely helped us get off to a very fast start. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.) Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Are B2B communities B2C? Folks, get ready and write these down or replay because these are definitely some companies you will want to check out. 5:58] Does the way community is used change based upon its a small or enterprise-sized brand? [7:02]

Community 100

Community B2B B2C Technical Review 100

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Implement SEO best practices. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Software Review Analytics 80

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So we're definitely changing our language a little bit, as opposed to like, we're a form, we're a survey. But uh right.

Marketing 94

Marketing Differentiation B2C PR 94

Occam's Razor

NOVEMBER 18, 2014

You can definitely have two different tables with this data. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. If you were an SEO, or ran all Ecommerce for your company, or were responsible for consumer experience?

Analytics 145

Analytics Sierra Leone Channel Conversion 145

YoungUpstarts

AUGUST 17, 2014

The increased difficulty and added opportunity is ironic and problematic for business-to-business companies as well as B2C (business to consumer) advertisers. Use PosiRank for SEO , enabling in-house resources to manage more campaigns without sacrificing quality of reporting and analysis. Blackhat SEO. Personalization.

Architecture 180

Architecture Marketing SEO Cofounder 180

Duct Tape Marketing

JUNE 7, 2023

Or SEO optimization. So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. Tiffani Bova (17:43): Yeah, and it's a great question because I think what we've definitely learned over the last two and a half years is it's, oh, everything is gonna go remote. This really was buying the stack.

Employee 91

Employee Technical Review Advisory Board Sales 91

YoungUpstarts

OCTOBER 15, 2019

For quite some time now, SEO tops the priority list for most companies. Link Building is an invincible part of every SEO strategy. In a world where 91% of B2B marketers and 86% of B2C marketers use content marketing to reach customers, you definitely can’t be a part of the left-out club! by Prince Kapoor.

Algorithm 113

Algorithm SEO B2C Email 113

ReadWriteStart

APRIL 16, 2020

In today’s date, we can see a lot of startups providing identical services and competing with each other, especially in the B2C domain. Some of these mediums include web content marketing, SEO, social media marketing, etc. And getting some experienced people on board is definitely one area where you should invest in.

Entrepreneur 148

Entrepreneur Startup Non-Compete B2C 148

ConversionXL

FEBRUARY 3, 2016

When a customer doesn’t deliberate anymore about that action, about that key behavior, that’s really the definition of a habit. The definition of a habit is a behavior we do with little or no conscious thought. Do you actually deliberate whether to use Google or Bing? Not really, right? It’s a habit.

Conversion 48

Conversion Technical Review Software Review B2B 48

Cracking the Code

OCTOBER 10, 2008

By definition, your sales prospects are online - Savvy online marketing is a core competence (sometimes the only one) of every successful SaaS business. This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. Bessemer SaaS Law #6. Started on Jan. Intacct.

Software Review 48

Software Review North America Europe Metrics 48

ReadWriteStart

JULY 23, 2021

For B2C Brands, they would say Monday and Wednesday. That makes it a lot easier for your reader to read it; though it feels lighter and definitely on mobile, it will make a huge difference. If you do social media jobs or want to learn SEO techniques, writing a story is an important part. Include some white space in there.

Viral 216

Viral Algorithm Framework B2B 216

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. You know it’s exclusive when the site promoting an SEO event is a single page of basic HTML! That campaign was a definite success. B2B brands shouldn’t feel left out, even if they lag behind.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

MAY 27, 2020

This all might look like an easy, stress-free way of acquiring links, but let me use one of the phrases SEOs like the most: ”It depends!”. B2B copywriting almost always requires more skill and time compared to B2C. Personally, I’m a big fan of in-depth content—definitive guides and insightful research.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

APRIL 22, 2015

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. B2B and B2C. It’s proven to work across industries and business models. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Duct Tape Marketing

MAY 22, 2019

Transcript of Creating a Winning SEO Strategy written by John Jantsch read more at Duct Tape Marketing. He is the founder of Backlinko.com a place where you can get actionable SEO advice. John Jantsch: I did actually have a question, this is my own curiosity, a lot of SEO folks do… you have a lot of clients in the U.S.

SEO 71

SEO Kansas City Kansas Search 71

Duct Tape Marketing

MARCH 10, 2020

And so I’ve gotten the chance to work with large fortune five hundreds from the Googles and the Nike’s and the Apples to small startups and mid size companies and B2B and B2C, dry cleaners, everything, every business you can imagine. It’s very fast, won’t mess with your SEO. Checkout Zephyr.

Sales 76

Sales Marketing Framework Pennsylvania 76

The Next Web

MARCH 3, 2014

Your mission is to grow, and for B2C companies it means more users. Many app developers believe that the US is their target market, and while it may be true for some, it’s definitely not true for all. ASO (Appstore Search Optimization) for apps plays a similar role to SEO for websites. How do you approach this daunting task?

Brazil 158

Brazil Technical Review PR Development Team Review 158

Duct Tape Marketing

JANUARY 14, 2020

It’s very fast, won’t mess with your SEO. I was working on B2C and B2B. I mean, there’s one definition from a famous writer of a trend book, Martin Raymond, I believe it was his name who said that trends are profits waiting to happen. Check out Zephyr. It’s really easy to use.

Curation 48

Curation Video Viral Government 48

Duct Tape Marketing

APRIL 10, 2019

Two B2Bs and one B2C. No, two B2Cs and one B2B. Obviously, by definition some of that spotlight falls on me, which is fantastic. In fact, I need to get you to come over and speak if that’s okay, which is how to get Google to find your website in brackets SEO. That is really how we built it. It really does.

SEO 78

SEO Networking Engineer Marketing 78

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. Business Leaders.

Social Media 60

Social Media Media B2C B2B 60

steveblank.com

JULY 8, 2011

But I definitely have to do it somewhere, at least once. No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? Doing so would extend your posts’ comments sections while adding little value.

Software Review 110

Software Review Startup Silicon Valley Analytics 110