Duct Tape Marketing

JUNE 23, 2022

Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. 2:50] Do the people who join a community intend on engaging with many members or is it really because of the way the technology works? [3:59] 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58]

Community 100

Community B2B B2C Technical Review 100

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. Click on over and give us a review on iTunes, please! um, I, I would say video's definitely not going anywhere. Like this show? So, Andrew, welcome to the show.

Social Media 95

Social Media Media B2B B2C 95

Duct Tape Marketing

MARCH 30, 2022

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43] Would you say that we just need to remember those principles and apply them to today’s technology? [18:04]

Technical Review 96

Technical Review SEO Metadata Algorithm 96

Austin Startup

JULY 12, 2010

He is focused on delivering real business value by educating clients about the latest proven technologies, strategies that deliver improved profits and operational efficiencies, and using technology to improve life. Andy Meadows is the founder and CEO of Bearhug , an Austin-based customer engagement platform launching today.

Customer 80

Customer Harvest B2C Technical Review 80

Duct Tape Marketing

AUGUST 17, 2022

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43] Would you say that we just need to remember those principles and apply them to today’s technology? [18:04]

SEO 98

SEO Technical Review Metadata Social Media 98

Duct Tape Marketing

JUNE 7, 2023

Click on over and give us a review on iTunes, please! So I was part of the team that made the prediction that the Chief Marketing Officer would spend more on technology than the chief information officer. 03:03): But you know, sap, Oracle, Microsoft and Salesforce all went out and bought marketing technology companies, right?

Employee 91

Employee Technical Review Advisory Board Sales 91

Duct Tape Marketing

APRIL 13, 2017

As you get on the advertising front, growing your follower audience is most important and for that, we’ve created an all-embracing guide to social media advertising that will definitely work for startups, businesses and small-medium enterprises. It’s just the beginning, and it can very well turn into your next B2B or B2C conversion.

Social Media 73

Social Media Media Marketing Lead Generation 73

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 8, 2017

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” As often, it’s more of a people problem than a technology problem. Acquisition segments. Contextual segments.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

NOVEMBER 18, 2014

Stats Monkey also presents that table using the Sunburst visualization… Perhaps compared to the Treemap, this visual shows fewer countries and fewer actual numbers of oil consumption due to space limitation. You can definitely have two different tables with this data. We know the optimization that is required.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. But, you definitely need a few good relationships with established authors and writers to push your brand ahead. Write down your Content Marketing Strategy. >

Social Media 100

Social Media Marketing SEO B2B 100

Duct Tape Marketing

MAY 2, 2024

Click on over and give us a review on iTunes, please! If it's informational or if you're asking how many people sit on the Supreme Court, there's a definitive answer to that, a factual answer that it can give you without sending you to a website. And that looks different for a B2C journey versus a B2B journey.

SEO 90

SEO Search Generative AI Engineer 90

Up and Running

JULY 10, 2017

The tech-savvy millennials (me being one of them) are already familiar with the “shareware” concept that was turned into freemium. It’s mostly popular with B2C markets. If it is, plus the product value is clear, you should definitely go with the premium option. Let’s take a look and find what works best for you. Youtube ads. $1

Startup 110

Startup Non-Compete Viral Software Review 110

Duct Tape Marketing

DECEMBER 15, 2022

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] Click on over and give us a review on iTunes, please! Connect with Liz on LinkedIn.

Community 97

Community Framework Advisory Board Viral 97

Startup Lessons Learned

MAY 14, 2009

Lessons Learned by Eric Ries Thursday, May 14, 2009 The Lean Startup Workshop - now an OReilly Master Class My rate of posting has been much lower lately, and this is mostly due to preparations for the upcoming Lean Startup Workshop on May 29. I would definitely be interested any scholarship opportunities that might be made available.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

Duct Tape Marketing

FEBRUARY 2, 2023

[19:38] Talk a little bit about the technology aspect of a community from a practical standpoint – how does community management play into this? [22:43] Click on over and give us a review on iTunes, please! We didn't have the right technology. 22:43] Where can more people learn about your work? I don't know.

Community 96

Community Marketing Audience Networking 96

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. I''ll discuss each one below. 1) Enterprise Sales. Find a new sales rep with industry experience, a rolodex and a strong track record.

Sales 50

Sales Technical Review Software Review B2B 50

Duct Tape Marketing

FEBRUARY 6, 2024

Click on over and give us a review on iTunes, please! John (02:17): Well, and what's interesting, I mean I think we've had this since the advent of say Google reviews or even social media. And so it's definitely had a trajectory and I think it's going to continue to go in this direction where you can't rely on search engines.

Engineer 88

Engineer SEO ChatGPT Channel 88

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. Cashflow is the other key metric. Bessemer SaaS Law #6.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

FEBRUARY 3, 2016

When a customer doesn’t deliberate anymore about that action, about that key behavior, that’s really the definition of a habit. The definition of a habit is a behavior we do with little or no conscious thought. The data was so specific that he could estimate a woman’s due date without ever having met her.

Conversion 48

Conversion Technical Review Software Review B2B 48

Occam's Razor

FEBRUARY 28, 2017

Most employees work diligently to deliver against set expectations. Here are the definitions…. In this case this was technically a micro-outcome in this case (conversion is offline). In my definition, this is also online to offline, offline to online or whatever the heck to whatever the heck. Cost Per Impression.

Metrics 60

Metrics Analytics Acquisition Naming 60

Up and Running

MAY 21, 2014

So for starters, my definition of marketing, and it’s really one that I’ve been using for a long time, is “getting someone who has a need to know, like, and trust you;” I think that’s the first half of the game that we have to really work on before we’re really ever get the opportunity to sell someone.

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

APRIL 22, 2015

You could have an in-house user research lab with fancy neuroscience technology and 25 researchers, actively track 5000 metrics across 500 segments and what not – but it would not only cost a lot (likely way more than the profit from testing wins), it would be distracting and silly. B2B and B2C. Step #2: Technical Analysis.

Analytics 48

Analytics Technical Review Conversion Framework 48

Duct Tape Marketing

NOVEMBER 23, 2016

The important thing to note from the definition above is that lead scoring measures that value of a lead to your company. This need not be an exhaustive, in-depth process (although if you are interested, Marketo provides an excellent guide ) – start by reviewing your business offerings and past sales. Drop him a note here.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

View from Seed

JUNE 22, 2016

You can find another shootaround on voice tech here. I think where we are looking as a firm is more in a technology-enabled marketplace like that or a company that builds a product, rather than one that primarily operates with a services model. We’ve decided to share these publicly. And then there’s the potential for autonomy.

Technical Review 159

Technical Review Startup Software Review B2B 159

The Next Web

MARCH 3, 2014

Your mission is to grow, and for B2C companies it means more users. Many app developers believe that the US is their target market, and while it may be true for some, it’s definitely not true for all. Keywords aside, AppStore reviews and rating also have a big impact on your AppStore ranking, which may also affect search results.

Brazil 158

Brazil Technical Review PR Development Team Review 158

online.wsj.com

SEPTEMBER 23, 2012

Loading… Tech. An entrepreneur with a hot technology and venture-capital funding becomes a billionaire in his 20s. There are also different definitions of failure. Mossberg Reviews the iPhone 5. Consumer Services (B2C). Web Design/Tech Services. Mossberg Reviews the iPhone 5. » More.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Brandanew

MAY 14, 2015

By definition, they are closer to both their products/services and their customers, so their passion – so critical to good content marketing – is genuine, authentic, and accessible. Timing is a significant component of the impact of content marketing, and small brands are, by definition, able to move from idea to publishing in real-time.

Social Media 100

Social Media Marketing Technical Review Distribution 100

Austin Startup

JUNE 26, 2019

Turns out my network (of politicos and do-gooders) is not one of accredited tech investors (meaning they meet income and net wealth thresholds and choose to make investments at all, and specifically in startups). I’m a wild-eyed, competitive founder with totally unique-to-tech expertise in this area. So, we worked to raise capital.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Software By Rob

AUGUST 18, 2010

So we definitely have people upgrading from free to paid, but the majority of people who are on pay started on pay … of course, more people are going to pick the free version and stay on the free version, but if you’re looking to get paying customers, ask for money upfront and you’ll have a lot better shot of getting them.&#

Software Review 78

Software Review Software Revenue Cofounder 78

ConversionXL

JUNE 2, 2020

Scott Brinker maintains the marketing technology landscape project. Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Focusing on the unique design or technology in a product can help distinguish it in the marketplace. Market saturation.

Differentiation 162

Differentiation Software Review United States Demand 162

ConversionXL

MAY 24, 2012

customer testimonials (full name + photo or video), neutral expert opinions, third-party reviews, verified (scientific) studies. It doesn’t matter whether you’re doing B2C or B2B marketing, there’s always an actual human being reading your stuff, so the text has to connect with that person.

Software Review 119

Software Review Non-Compete Technical Review Campaign 119

Austin Startup

MAY 29, 2019

In contrast, our definition of social commerce meant social media, or word of mouth, applied in a commerce environment. Their success is about execution in sales, services, and feature parity … and then eventually superiority (again, due to that single platform to rapidly evolve on advantage).

Networking 48

Networking Fractional CTO CTO Hire B2C 48

steveblank.com

JULY 8, 2011

automatic links to generated images Rietveld - asynchronous code reviews on changesets Tech*if*er0*urs – blog on roadmap for learning rails Best free programming books Project Management Basecamp - web-based project management and collaboration tool. WebSequenceDiagrams - sketch sequence diagrams.

Software Review 110

Software Review Startup Silicon Valley Analytics 110