Occam's Razor

OCTOBER 10, 2011

They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. If you are a tool vendor… I would love for you to adopt the aforementioned metrics, and definitions, into your tool. to quantify that. What to do with it?

Social Media 166

Social Media Metrics Conversion Media 166

Duct Tape Marketing

MARCH 10, 2020

He’s a professor, professional professor I suppose at Wharton School of the University of Pennsylvania and he’s an expert on things like word of mouth and viral marketing and social influence and he’s also the author of several books. This is John Jantsch and my guest today is Jonah Berger.

Sales 87

Sales Marketing Framework Pennsylvania 87

Duct Tape Marketing

JANUARY 14, 2020

And part of my process, and I have a couple of kind of viral time-lapse videos out there that kind of show what this looks like, where I’m moving paper around and using post it notes and stuff. We’re looking for, I mean half of the articles that go viral are, 10 speakers that you have to have at your next event.

Curation 56

Curation Video Viral Government 56

Occam's Razor

JUNE 11, 2014

We definitely stink less in most cases. From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. Responsive design is not the right way to go, but you will definitely suck-less.]. Solving for short-term virality is not a sustainable strategy. I mean look at Zappos.

Design 151

Design Software Review Technical Review Mobile 151

mashable.com

OCTOBER 5, 2012

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Naming your startup is definitely a challenging process! viral video. viral videos. But whatever the case, there are simply no excuses for having a bad name.

Naming 84

Naming Startup Social Media RSS 84

Duct Tape Marketing

DECEMBER 15, 2022

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] First off, what's a community first company in your definition? Liz Lathan (03:29): I agree.

Community 98

Community Framework Advisory Board Viral 98

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion.

Retention 126

Retention Analytics Campaign eCommerce 126

Cracking the Code

OCTOBER 10, 2008

By definition, your sales prospects are online - Savvy online marketing is a core competence (sometimes the only one) of every successful SaaS business. This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. Popular Media: the key to viral marketing.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. We add the project to Viral Content Bee and include the influencers’ usernames in the project name. That campaign was a definite success. Professional communities on social media are strong.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

DECEMBER 9, 2013

In a separate study done by viral content agency Fractl , they showed participants 30 of the top 100 images on Reddit, asking them to look at the image, then to the corresponding emotion on Robert Plutchik’s Wheel Of Emotion. image sources. So What Does This Mean For You? Scientific proof on that in a bit). image source. image source.

Sales 126

Sales B2B Campaign Video 126