B2C Demand Differentiation 
ConversionXL
MARCH 13, 2019
But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?
YoungUpstarts
AUGUST 4, 2014
They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce. Rising consumer demand in China itself has also led its own manufacturers to favour selling domestically. Through differentiated sourcing, companies can better hedge their risks in the event that the Chinese economy implodes.
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Occam's Razor
DECEMBER 9, 2013
The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Step four is focusing on expanding your reach to new relevant audiences. Beat Bonobos (I. Inform Me.
Austin Startup
JULY 12, 2010
One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). Get smart about how your data is used, and demand fair means by which to contribute.
Up and Running
AUGUST 7, 2019
What’s likely more important for most small ecommerce businesses and owners like you is that people are narrowing their choices even further based on search while increasing their demands. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Be mobile-friendly.
Mike Michalowicz
FEBRUARY 11, 2013
Marketing gurus often refer to it as “differentiation.” If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Plus, you’ll be helping others. Own Your “Wow” .
ConversionXL
NOVEMBER 8, 2018
They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. Among everyone I spoke with, there was agreement: The impact of voice search for B2B companies trails the B2C market. How will voice search work given the human urge to shop around?
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