Remove B2C Remove Demo Remove Retention
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Learning Styles: The Impact on Marketing Messaging

ConversionXL

Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. As a marketer, your job isn’t to maximize information retention among potential customers. .” The neuromyth of learning styles has two components: Myth 1.

Marketing 124
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. Improve retention Improve consumer perception Sentiment, testimonials, reviews, customer support and service response time, etc. On Twitter , it’s laid back to suit the B2C, creative audience segment.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. That puts them in the awareness stage. Image source.

Customer 140
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Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

In an interview with HubSpot’s Kieran Flanagan, Ty Magnin of Appcues suggests that a free trial is the “demo of 2018.” That’s because most SaaS products are accessible immediately via a browser or app and automate onboarding: they’re self-paced, time-limited demos. There are two ways to structure free trials: Opt-in.

Customer 119
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Cracking the Product Demo Code: Lessons From 78 SaaS Demos

ConversionXL

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. How do some of the most successful SaaS companies approach their demos? In this article, we’ll look at some of the most important components of running a successful demo and what to consider when creating yours.

Product 120
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Building loyalty starts with what you do post-purchase and continues with retention emails. If your goal is to get a reader to trial your product, “Book a demo” or “Start a free trial” are the triggers.

Email 136
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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

For example, a two-person partnership probably doesn’t want to be cross-sold a demo for an enterprise-level company. B2C or B2B, all marketing is people talking to people. Cross-selling can be a powerful tool for retention and acquisition. But they might want to read a customer story on how you helped a small business succeed.

B2B 129