Remove B2C Remove Demo Remove Technical Review
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Or seen a review of an iPhone app hung up on pricing trivialities: “It would be pretty good at $0.99, but it’s not worth $1.99.” Requires venture funding because you have no income, and if you’re successful you’ll need lots of people and tech to run the business. simple enough to be self-service).

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Raising Money Using Customer Development

Steve Blank

No amount of learning how to get a VC meeting or improving your VC demo skills will fix the lack of concrete customer data. Reply Week 2 – Customer Discovery & Listening « Iain’s Chips & Tech , on November 6, 2009 at 9:44 am Said: [.] You might as well bring your lucky rabbits foot to the VC meeting.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. But there are technical and strategic keys to smart deployment. Just as LinkedIn videos perform differently than YouTube pre-roll clips, they have unique technical and targeting requirements, too.

Video 129
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After the Lead Magnet: How to Nurture B2B Leads

ConversionXL

Watch a product demo. After someone downloads your lead magnet, couldn’t you simply invite them to take a sales call, watch your video demo, or sign up for a free trial ? Schedule a demo. If I schedule a demo, any value will exist only in my mind’s eye. Big ask: Schedule a demo. Scheduling a demo sounds like work.

B2B 131
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Learning Styles: The Impact on Marketing Messaging

ConversionXL

That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. So, for example, if you highlight video demos of your product, you may compete on the quality of that demo. They’re speaking directly to business owners and managers, who may not have the time to demo several competing products.

Marketing 124
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7 Trends That Will Define the Future of eCommerce in 2021

Up and Running

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Clicking to call or access a chatbot, tweeting for service, or being able to schedule a video conference/demo should be in their hands. using the technology to make a purchase.

eCommerce 150
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Improve retention Improve consumer perception Sentiment, testimonials, reviews, customer support and service response time, etc. On Twitter , it’s laid back to suit the B2C, creative audience segment. Naturally, what is popular will get copied in due time, which is why a differentiation strategy is critical for survival.