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How to Write Better B2B Case Studies: 2 Lessons from Psychology

ConversionXL

One study suggests that B2B buyers are even more emotional than B2C buyers.). Write and design for cognitive fluency. For example, a University of Michigan study showed that people perceive food additives with hard to pronounce names as more harmful than those with easy-to-pronounce names. You strip it away.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Globaloney: Globalization Challenged. Consumer Services (B2C). Web Design/Tech Services. Globaloney: Globalization Challenged. Bicyclists of a Feather Flock Together. Are We Really Getting Smarter? Opinion: Noonan: The Romney Campaign Needs a New CEO. Mossberg Reviews the iPhone 5. Whats Inside the iPhone 5? Software. -