View from Seed

MARCH 3, 2015

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.) Some startups are in stealth mode and maybe branding and beautiful design is important.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

MAY 1, 2019

That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. It’s to make information—regardless of how much is retained—persuasive in the decision-making process. Education helps, but we make emotional decisions more than we care to admit. Their sales page speaks directly to practitioners.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Software By Rob

OCTOBER 14, 2010

Gathering interested prospects over time allows you the flexibility to instantly email 5 people – even months before launch – and ask their opinion about a feature, design choice, or any decision better made by a potential customer than by a vote between you and your mom. 21 comments ↓ #1 Mike on 10.14.10 5 Rob on 10.14.10

Software Review 77

Software Review Marketing Technical Review Software 77

ConversionXL

NOVEMBER 22, 2022

For example, if a high number of visitors comes from organic search and very little come from paid search, you can look at shifting ad budget over to SEO. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. submits a form). Context is important.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

AUGUST 7, 2019

The “Amazon’s Choice” designation also was limited to only Prime items and specifically notes that they’re “available to ship immediately.”. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Be mobile-friendly. It depends.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

VC Cafe

NOVEMBER 11, 2024

.” Rahul Vohra, founder of Superhuman Getting your first 1,000 users is an important early milestone for any B2C startup. What are the most effective strategies for early B2C growth? This post is about how to get to your first 1,000 users, and how to get to know your users better, in particular for B2C startups.

B2C 88

B2C Viral Social Media Community 88

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. And it's built into the actual design of the product. 3:23] As CMO, how do you look at the customer journey? [5:26]

Marketing 94

Marketing Differentiation B2C PR 94

Austin Startup

APRIL 17, 2017

Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. familiarity with use of social media on a corporate level, as well as experience with SEO best practices, designing landing pages, and website analytics tools (Google Analytics).

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Kodorra

NOVEMBER 25, 2018

Whether it is advertisement model, B2C (Business to Consumer) ecommerce, affiliate or subscription, picking the right choice could determine the rise or fall of your business. If you want to minimize the cost, use free Content Management Software (CMS) such as WordPress or Joomla to quickly design a website without any programming at all.

Software Review 45

Software Review Hosting Intellectual Property Naming 45

YoungUpstarts

AUGUST 24, 2020

Unlike in B2C email marketing where entertainment and emotions work best, B2B customers prefer positive ROI and logic. Use responsive email designs. This is where SEO comes in. You can use on-page and off-page SEO tactics to ensure your site ranks high on search engines. B2B email marketing. Are you one of them?

B2B 165

B2B Marketing Social Media B2C 165

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. But testing hypotheses was very much in the company's DNA, as well as evaluating data to learn and adjust.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

FEBRUARY 12, 2015

Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. My bachelor’s degree is in IT, my first job out of college was a programmer, then I did sales and marketing for many years, run an SEO company and a SaaS business. 7 They know good design and user experience.

Conversion 48

Conversion Analytics Software Review Hiring 48

VC Cafe

MARCH 22, 2021

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . These steps are vital to securing initial funding and attracting pilots, design partners, and customers. . Part time CMO for B2B and B2C startups. Hila Shitrit Nissim.

Israel 145

Israel B2C Marketing B2B 145

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Revue is a tool designed to help create email digest newsletters. This enables you to get reach on both, but prevents SEO cannibalization. How do most visitors feel about video? Example: Revue.

Video 48

Video Conversion Mobile Search 48

YoungUpstarts

NOVEMBER 25, 2019

You are most likely to consider a professional sponsorship arrangement with an influencer if you are in a B2C market but there are also occasions where a B2B product offer might benefit from this kind of arrangement. Do use a professional designer to ensure that the finish is absolutely perfect and looks suitably professional.

Marketing 165

Marketing Social Media B2C PPC 165

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. This is not only SEO good practice, it is also a good user experience practice.

B2B 48

B2B Web Design B2C 48

David Teten

JANUARY 11, 2020

My design inspiration is Craigslist (no joke), because Craigslist has the highest signal to noise ratio of any major website. Thanks to Ella J Designs ** for helping me with the design and maintenance of Teten.com and PEVCTech.com for many years. . I agree with Fred Wilson on the value of owning your own platform.

Social Media 60

Social Media Technical Review Media Private Equity 60

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. Investment stopped, and entrepreneurs focused on other categories.

B2C 136

B2C B2B Demand Vertical 136

ConversionXL

JULY 9, 2015

The strongest conversions have started even before a customer lands on your site, through strategic SEO practices and targeted inbound marketing. Once you’ve established measurable targets you’d like to work toward, you can create goals in your analytics to track what you’ve designated as key data points.

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

NOVEMBER 6, 2015

PPC, SEO, IT, brand, etc.) This can happen for various reasons, like… The asynchronous script your testing tool uses, which is designed to speed up load times, but comes with an unfortunate side effect. Pro Tip: Do this with your campaign team (e.g. Your overall website load speed is slow.

PPC 48

PPC Software Review Technical Review Campaign 48

Duct Tape Marketing

JANUARY 28, 2020

John Jantsch: One of my favorite uses of this, probably before I even thought about it as a sales tool or an engagement tool, is that a lot of times I have like a web designer. And they have designers on their staff, and their designers go out to people’s homes. And again, I don’t care whether this is B2B, B2C.

Video 52

Video Technical Review Software Review Colorado 52

ConversionXL

FEBRUARY 3, 2016

Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. So, the real function when we design technologies is how can we take out steps? If you think B2B is exempt from this, you’re wrong. Humans want to get from the trigger to the reward as quickly as possible.

Conversion 48

Conversion Technical Review Software Review B2B 48

ConversionXL

JULY 7, 2020

Google requires on-page SEO, technical SEO , outreach, link building , and a months- (or years-) long wait—just to discover if it works or not. But you can succeed with a broader range of topics, like “productivity”: While that design seems pretty simple , the image gathered 25k impressions in roughly 30 days. . Colorful design.

Marketing 114

Marketing Viral Campaign Search 114

Up and Running

OCTOBER 28, 2020

As such, it needs to be designed with its users in mind to create a seamless experience. Go beyond good website design. In fact, a recent survey shows that 93% of people say they left a website because they found the design unattractive. It means that knowing the importance of good website design is not enough.

B2B 94

B2B Social Media Mobile Audience 94

Duct Tape Marketing

APRIL 18, 2016

In today’s digital world, the hot topics in the small business marketing industry tend to be things like SEO, responsive web design, pay-per-click advertising, and of course whatever the latest fad in social media happens to be in any particular week. This last tip will apply more to B2B businesses than B2C businesses.

Networking 28

Networking Jordan Software Review Limited Liability Company 28

ConversionXL

APRIL 22, 2015

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. B2B and B2C. A rough ballpark would be 2000-3000 pageviews per design screen. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48

Duct Tape Marketing

DECEMBER 7, 2015

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. If you run a company that depends on local customers, then local SEO is vital for your business. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. Direct Data Matters for Local SEO.

SEO 28

SEO Phoenix Arizona Lead Generation 28

Duct Tape Marketing

JUNE 16, 2017

Not only will this help with SEO, but will help distribute your content to a brand new audience. For example, if you’re giving a presentation on SEO, you could ask the question “What are your biggest link building challenges?” As Instagram takes off with wider audiences, a proven opportunity is there (for B2C and B2B brands alike).

South Africa 70

South Africa Audience Video Africa 70

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. Maybe the problem is B2B.

Social Media 60

Social Media Media B2C B2B 60

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. Innocent: Passionate Copy and Heart-warming Visual Design. ~ There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Innocent: Passionate Copy and Heart-warming Visual Design. We are surrounded by incredible digital experiences. So I abandon.

Web 165

Web Design Marketing Security 165

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Shaw, Dallas Web Design Inc ! #15- Thanks to Brad M. 15- From a deep experience.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

The Next Web

MARCH 3, 2014

Your mission is to grow, and for B2C companies it means more users. Instagram launched into a community of influential design oriented Twitter users, which allowed it to generate 25K downloads on launch day as it reveal in this excellent video. ASO (Appstore Search Optimization) for apps plays a similar role to SEO for websites.

Brazil 158

Brazil Technical Review PR Development Team Review 158

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

MARCH 31, 2021

For example, if organic traffic is a priority for you, include a statement like this: From an SEO perspective, our primary goal in the early stages of this content strategy is to focus on low-volume, high-buyer intent keywords and queries related to specific pain points. Organic traffic: Don’t forget about SEO. Cheers, [SIGNATURE].

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

MARCH 3, 2021

For this reason, getting more out of your PPC spend is not just about properly optimizing; it’s about using all of that PPC data to shape a smarter SEO strategy. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. Why PPC is an effective short term strategy, but SEO is the long game.

PPC 146

PPC SEO Campaign Analytics 146

Duct Tape Marketing

JUNE 7, 2023

Or SEO optimization. They were having their own UI designers, developers, they were getting their own infrastructure. So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. But we didn't say that because of the fact we thought marketers needed to be spending money on technology.

Employee 91

Employee Technical Review Advisory Board Sales 91