Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness
ConversionXL
SEPTEMBER 9, 2021
Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. On Twitter , it’s laid back to suit the B2C, creative audience segment. However, its tone of voice differs slightly.
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