ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. The first two are more familiar to B2B marketers; the last one often applies to B2C. It assumes, however, that accurate advice on what you should do is as valuable as advice on how to do it—the “Should-How Fallacy.”

Analytics 161

Analytics Acquisition Channel B2C 161

Austin Startup

JULY 12, 2010

One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). Two trends since that incident have made the issue even more important today.

Customer 80

Customer Harvest B2C Technical Review 80

Both Sides of the Table

SEPTEMBER 19, 2013

But my take is this: We know that B2C crowdsourcing of tasks and products has started to play a transformative role in our economy from everything from Uber to Airbnb to TaskRabbit to DogVacay. I talked about Deliv in my LeWeb keynote because I found their model fascinating. Or what TechCrunch thinks. That’s where Deliv comes in.

B2B 331

B2B eCommerce B2C Differentiation 331

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. 3:23] As CMO, how do you look at the customer journey? [5:26]

Marketing 94

Marketing Differentiation B2C PR 94

ConversionXL

SEPTEMBER 9, 2021

On Twitter , it’s laid back to suit the B2C, creative audience segment. Naturally, what is popular will get copied in due time, which is why a differentiation strategy is critical for survival. Each profile should also be consistent with the social network. For example, Mailchimp’s avatars are the same across its social accounts.

Social Media 142

Social Media Media Developer Marketing 142

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. It is your sole brand differentiator and just like age old branding, it will continue to be key. 7 Content Marketing Goals For 2016 That You Can Set For Your Brand.

Social Media 100

Social Media Marketing SEO B2B 100

Up and Running

AUGUST 7, 2019

Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. If a customer is visiting your website to achieve a purpose like this, it’s more likely that they’ll turn to your site for the purchase too. Be mobile-friendly.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Mike Michalowicz

FEBRUARY 11, 2013

Marketing gurus often refer to it as “differentiation.” If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Plus, you’ll be helping others. Own Your “Wow” .

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

JANUARY 18, 2022

Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. A few successful brands differentiate themselves with a brand moat. Here’s another great B2C example from consumer goods brand YETI. Why should customers choose to do business with you?

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

NOVEMBER 8, 2018

They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. Among everyone I spoke with, there was agreement: The impact of voice search for B2B companies trails the B2C market. How will voice search work given the human urge to shop around?

B2B 100

B2B eCommerce Search Non-Compete 100

ConversionXL

JUNE 25, 2021

Develop a sales messaging guide to create consistency around how your team describes the product, showcases its benefits, and differentiates it from competitors. Points of differentiation. Explain how your product solves real and imminent challenges your customers face. Measurable value.

Product 96

Product Social Media Audience Software Review 96

Austin Startup

AUGUST 29, 2017

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. The following questions should help you begin assessing your product’s position in market: What are the core differentiators of your product or service?

Differentiation 54

Differentiation Virginia .Net B2C 54

ConversionXL

AUGUST 21, 2019

Here’s the email: Here’s another example in which we offered value freely and built awareness at the same time: This time, we wanted to build awareness around the idea of taking action on survey results—one of Culture Amp’s key differentiators. At the same time, we provided valuable content and offered proof that the solution works.

B2B 131

B2B Technical Review Email Sales 131

Austin Startup

OCTOBER 15, 2017

But, it is likely the major differentiator between a win and a loss whether you are selling B2B or B2C. What is your Customer Acquisition Cost? You probably can’t answer that with clarity until you have acquired 10,000 customers. I’m aware of a sophisticated venture investor asking an entrepreneur about his CAC, and he had no answer.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

VC Cafe

MARCH 22, 2021

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . It also gives brands a way to differentiate themselves in a fragmented market, where traditional channels become very costly. Part time CMO for B2B and B2C startups.

Israel 145

Israel B2C Marketing B2B 145

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Software Review Analytics 80

Duct Tape Marketing

FEBRUARY 2, 2023

And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. You never will because they've got points of differentiation, right. There's even a stay-at-home mom with five kids that has a community of 50,000 people in this book.

Community 96

Community Marketing Audience Networking 96

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. If they are taking on problems that the other company is really, really, really good at, then they better have a strong differentiating thing.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. If they are taking on problems that the other company is really, really, really good at, then they better have a strong differentiating thing.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Duct Tape Marketing

DECEMBER 15, 2022

Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that. Do you feel like you know what differentiates your business from every other business out there? John Jantsch (05:00): And I think you hit on like the tax strategist. You wanna feel cool.

Community 98

Community Framework Advisory Board Viral 98

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 13, 2011

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2B 105

B2B Business Model B2C Agile 105

The Startup Magazine

JANUARY 22, 2024

In today’s competitive business landscape, differentiating your brand and amplifying your message requires more than just a great product or service. Whether it’s B2B or B2C, tech or retail, the right PR approach can make a significant difference in how your business is perceived.

PR 143

PR Public Relations Reputation B2C 143

YoungUpstarts

JULY 29, 2013

Does the solution DIFFERENTIATE from current competitors through a UVP? B2C) Is there a PRE-SALES promotion activity driving the top of the funnel? Do we bring new INSIGHT or DESIGN to the field? Have we confirmed a SPECIFIC user problem or opportunity through interviews? Have we built a SOLUTION that matches that problem?

Asia 207

Asia Singapore Cofounder Incubator 207

ConversionXL

FEBRUARY 12, 2015

Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. They tend bees, arrange flowers, and any other number of hobbies that involve visual differential analysis. But it all starts with questioning everything, wanting to see proof for each claim. #3

Conversion 48

Conversion Analytics Software Review Hiring 48

Brandanew

MAY 23, 2016

If you’re a B2B or a B2C business trying to create a personal brand and figuring your way out to tell stories that you care about, this will come in handy! You succeed by winning a customer and being able to differentiate through your brand. Sure, you can differentiate with price, or technology or other such tangible elements.

Differentiation 100

Differentiation B2C B2B Social Media 100

Duct Tape Marketing

DECEMBER 23, 2016

Whether you are a B2B or a B2C organization, one thing you already know is that you need to provide quality customer service in order to be successful. Oftentimes, customer service can be what differentiates you from your competitors and that’s not a good thing if you’re providing poor customer service.

Customer 28

Customer Software Review B2C Social Media 28

Brandanew

APRIL 15, 2016

It is an essential ingredient that differentiates your online brand from a crowd of clones, results in 55% higher website traffic , and 97% more inbound links. However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like.

Marketing 100

Marketing B2C Social Media Germany 100

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility.

Social Media 100

Social Media Campaign SEO B2C 100

Mucker Lab

MAY 1, 2013

In fact they tend to be B2B rather than B2C companies – while the popular bet these days in B2B for many is in “enterprise software” – maybe the better bet is in betting on these software native challengers. For a long time, software was viewed as an enabler and accelerant for competitive differentiation for incumbents.

Software 107

Software Silicon Valley Los Angeles Columbus 107

ConversionXL

JULY 9, 2015

The jury is still out on which network is best for B2B versus B2C companies, but one thing’s certain: it’s still best to make this an option rather than a requirement, as some people will hesitate knowing their profile information will be shared. Step 4 – Profile completion. title, company, photo).

Analytics 48

Analytics Conversion Software Review Email 48

Up and Running

MARCH 20, 2017

In traditional wisdom, branding was only seen as important in business-to-consumer (B2C) business models. Is it relevant and differentiated? A Bplans Checklist: How to Tell If You Have a Good Business Idea. 6 Business Idea Validation Tactics to Improve Your Business Planning. Worthwhile expense #2: Branding.

Social Media 116

Social Media Early Stage Audience Media 116

Hunter Walker

SEPTEMBER 17, 2024

For example, Ashley’s background in marketing and comms (across B2B and B2C) differentiates her from many other emerging managers.] Where we can, we try to help a founder understand what they might want to add and examples of individuals or firms that spike in that area. Your portfolio is your brand.

Venture Capital 89

Venture Capital LP Cap Table Portfolio 89

Duct Tape Marketing

MAY 2, 2017

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Core message and key point of differentiation (why people should choose you over your competition). More than 75% of the respondents of this survey had 1-5 employees and serve a mix of local, regional, and national customers. Believe in your online presence.

Small Business 71

Small Business Marketing Lead Generation Non-Compete 71

OnlyOnce

DECEMBER 14, 2022

But even if you’re a big B2C marketer with a lot of agency and creative spend, while you should be supervising that work, spending all your time on it is a sign that you’re not interested in all the other, well, french fries. Having made TV commercials as a head of marketing when I was at MovieFone, I can attest to that.

B2C 62

B2C Differentiation Engineer Search 62

The Startup Magazine

JUNE 26, 2018

Differentiation in this case is key. A Google search for your business name may place you in page 3 with alternative or similar suggestions in pages 1 and 2. This could leak leads to your competitors in higher pages. So when next you shop for business name ideas, think exclusivity. It puts you in a class of your own all by yourself.

Naming 77

Naming eCommerce Startup Database 77

Duct Tape Marketing

MARCH 14, 2024

We're going to study how we're going to differentiate. Do they have an approach that says, well, before we get into doing X, Y, and Z, we are going to study what our strategic direction is going to be. We're going to study how to narrow our target market focus. Find them online.

Hiring 90

Hiring Leadership Email Campaign 90