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Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets.
This allowed us to emphasize how to differentiate a technical spec from a value proposition and expand on the parts of the business model that are unique for science and engineering startups. Ended in Week 10 as a B2C platform for scheduling on-demand at-home senior care. If you can’t see the Celsius video, click here.
Business software is different and shouldn’t be treated in the same way as B2C. Include differentiators in your plan, even if you’re not sure you will ever build them. Do you need to differentiate more? Since it is Excel based, we’re not giving up any intellectualproperty. 61 Neil on 08.22.10
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