ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130

B2B eCommerce B2C Sales Cycle 130

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. have consistently found either no evidence or very weak evidence to support the hypothesis that matching or “meshing” material in the appropriate format to an individual’s learning style is selectively more effective for educational attainment.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Mike Michalowicz

FEBRUARY 11, 2013

Look for decision makers with events that are a match for your product or service. Marketing gurus often refer to it as “differentiation.” Give customers a coupon for a discount, or a free doughnut, or something fun to inspire them to call. HARO Gift Bags. Good fits mean quality networking opportunities. Plus, you’ll be helping others.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

NOVEMBER 8, 2018

They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. start including, rather than excluding, prepositions) may create a tighter match between the content of the voice query and the content of your page. Are there use cases for voice search in B2B?

B2B 100

B2B eCommerce Search Non-Compete 100

ConversionXL

JUNE 25, 2021

Develop a sales messaging guide to create consistency around how your team describes the product, showcases its benefits, and differentiates it from competitors. This will help you skew your messaging (and product or feature) to satisfy intent and match expectations. Points of differentiation. Measurable value.

Product 96

Product Social Media Audience Software Review 96

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Software Review Analytics 80

YoungUpstarts

JULY 29, 2013

Have we built a SOLUTION that matches that problem? Does the solution DIFFERENTIATE from current competitors through a UVP? B2C) Is there a PRE-SALES promotion activity driving the top of the funnel? Do we bring new INSIGHT or DESIGN to the field? Have we confirmed a SPECIFIC user problem or opportunity through interviews?

Asia 207

Asia Singapore Cofounder Incubator 207