Mike Michalowicz

FEBRUARY 11, 2013

Marketing gurus often refer to it as “differentiation.” If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Plus, you’ll be helping others. Own Your “Wow” .

Small Business 167

Small Business Marketing PR Social Media 167

VC Cafe

MARCH 22, 2021

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . It also gives brands a way to differentiate themselves in a fragmented market, where traditional channels become very costly. Part time CMO for B2B and B2C startups.

Israel 145

Israel B2C Marketing B2B 145

ConversionXL

FEBRUARY 12, 2015

My bachelor’s degree is in IT, my first job out of college was a programmer, then I did sales and marketing for many years, run an SEO company and a SaaS business. Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. I’m a polymath too. #2

Conversion 48

Conversion Analytics Software Review Hiring 48

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility.

Social Media 100

Social Media Campaign SEO B2C 100

Duct Tape Marketing

JANUARY 28, 2020

” And once we got them going on it, now it’s such a huge differentiator. And again, I don’t care whether this is B2B, B2C. It’s very fast, it won’t mess with your SEO. .” It took them a long time because they’re not real computer technology people. Ethan Beute: Yeah. Check out Zephyr.

Video 52

Video Technical Review Software Review Colorado 52

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. This is not only SEO good practice, it is also a good user experience practice.

B2B 48

B2B Web Design B2C 48

ConversionXL

JULY 9, 2015

The strongest conversions have started even before a customer lands on your site, through strategic SEO practices and targeted inbound marketing. The basic free trial funnel can be thought of in four steps: We’d all rather shoot fish in a barrel when it comes to customer conversion. Step 4 – Profile completion.

Analytics 48

Analytics Conversion Software Review Email 48

Duct Tape Marketing

MAY 2, 2017

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Organic SEO. Core message and key point of differentiation (why people should choose you over your competition). More than 75% of the respondents of this survey had 1-5 employees and serve a mix of local, regional, and national customers.

Small Business 71

Small Business Marketing Lead Generation Non-Compete 71

Duct Tape Marketing

MARCH 14, 2024

We're going to study how we're going to differentiate. Maybe it's social media or maybe it's producing a newsletter, or you've hired freelancers to write content or to do SEO work or something. We're going to study how to narrow our target market focus. Find them online. So the right fractional CMO can help you do one of two things.

Hiring 91

Hiring Leadership Email Campaign 91

Occam's Razor

DECEMBER 9, 2013

Invest in the site experience now to differentiate yourself from the competition, and create irrational loyalty. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. You can do it for Bing, email, AOL ads, social, even SEO! Beat Bonobos (I. Entertain Me 2.

Analytics 165

Analytics Marketing Channel Metrics 165