Remove B2C Remove Differentiation Remove Software Review
article thumbnail

Traction is the new IP

Version One Ventures

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace. This is true in most SaaS categories, including enterprise applications.

IP 163
article thumbnail

What Data From 62,000 Payment Forms Says About Boosting Online Sales

YoungUpstarts

In April 2017, we reviewed 62,000 random form submissions from 97 different industries to see how form length, device choice, and prices affected conversion rates. First name, last name, street address, city, state, and zip code take you to six fields. He has 25+ years of international B2B and B2C marketing experience.

Sales 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Also offer discount coupon codes to twitter members. Point your readers to each blog site that reviews your product. Marketing gurus often refer to it as “differentiation.” Make sure your business is on Google+ business, as well as all the local review sites and other map listings you can find. Online Reviews.

article thumbnail

You Shouldn’t Have to Pay to Talk To Your Own Customers

Austin Startup

One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). Camtasia doesn’t own the screencasts I use their software to create.

article thumbnail

How to Survive “The Amazon Effect” as a Small Ecommerce Business Owner

Up and Running

We often hear about them being empowered to impact change and set offline expectations due to what they experience on the site, and this is somewhat true. So, people who are using Amazon each day to determine the products they want are almost always drilling down further based on customer reviews and shipping speeds.

article thumbnail

How to Build a Product Launch Strategy

ConversionXL

Develop a sales messaging guide to create consistency around how your team describes the product, showcases its benefits, and differentiates it from competitors. Points of differentiation. With this information, you can make practical decisions on early consideration stages of the customer journey. Measurable value.

Product 96
article thumbnail

The Courage to Monetize

Austin Startup

However, that is wishful thinking if your customer decision makers have budgets for percentage payments and software buying is handled by a different group and a different procurement process. But, it is likely the major differentiator between a win and a loss whether you are selling B2B or B2C.