VC Cafe

MARCH 22, 2021

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . Many founders concentrate on perfecting their product, adding revolutionary features, and staying in stealth mode to avoid the competition. Part time CMO for B2B and B2C startups.

Israel 145

Israel B2C Marketing B2B 145

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. If they are taking on problems that the other company is really, really, really good at, then they better have a strong differentiating thing.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. If they are taking on problems that the other company is really, really, really good at, then they better have a strong differentiating thing.

Cofounder 69

Cofounder Differentiation Search Advertising 69