Mike Michalowicz

FEBRUARY 11, 2013

Partner up with local neighborhood businesses and a restaurant (or other service providers in a complimentary but non-competing industry if that’s your gig) to throw a special event, complete with noshing. Partner with companies which target the same audience as your firm to host “educational” events. Write For A Trade Magazine.

Small Business 167

Small Business Marketing PR Social Media 167

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. The more targeted content relevant to your communities you create on your blog, the easier other distribution platforms will be.

Small Business 100

Small Business Marketing Software Review B2C 100

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. The very first thing you'll see will be the distribution between desktop, mobile (smartphones) and tablets. It does not matter if you are a B2B or B2C or A2K, you will always see this. You have to solve for all of them.

Analytics 143

Analytics Metrics Mobile DC 143

VC Cafe

NOVEMBER 11, 2024

.” Rahul Vohra, founder of Superhuman Getting your first 1,000 users is an important early milestone for any B2C startup. What are the most effective strategies for early B2C growth? This post is about how to get to your first 1,000 users, and how to get to know your users better, in particular for B2C startups.

B2C 88

B2C Viral Social Media Community 88

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. In addition to distribution power, these kinds of relationships solve the “safe choice” concern of many buyers, and can transform your business. Then you can go back into their customers and upsell them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

David Teten

DECEMBER 3, 2019

But in business, you want a lot of partners. In the private equity universe, most Partners have primary training as deal-makers, not as managers. See Bessemer Venture Partners’ A comprehensive guide to security for startups. Cobalt for General Partners helps GPs to optimize their fundraising strategy. 1) Manage the firm

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JANUARY 18, 2022

Build systems and processes that enable your team to create and distribute content seamlessly. Here’s another great B2C example from consumer goods brand YETI. YETI also partners with influencers and other brands, borrowing their audience to boost their brand awareness. Infuse your workplace culture with your brand.

Marketing 109

Marketing Social Media Non-Compete Audience 109

David Teten

JANUARY 11, 2020

They’re taking a $1m check from me, or giving $5m to me as a limited partner. Other coinvestors: Limited partners, other VCs who are coinvestors, private equity funds which are potential growth-stage investors, etc. Jourdan Urbach, Managing Partner of Brandt & Co. Distributing content. Today, I do this manually.

Social Media 60

Social Media Technical Review Media Private Equity 60

The Next Web

DECEMBER 8, 2012

But connecting with consumers and brand advocates directly, in active online communities, is the real secret sauce, especially for B2C startups with an online presence. As a B2B or B2C business, why not spend time promoting the good work of your clients on social media? What makes them special and effective? Pencils of Promise.

Community 141

Community B2C Social Media B2B 141

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. I''ll discuss each one below. 1) Enterprise Sales. Many are therefore proponents of a sales model that relies more on telephone-based selling, as described below.

Sales 50

Sales Technical Review Software Review B2B 50

David Teten

JANUARY 3, 2013

The Shirt was named Oprah’s “Must Have Fashion Item” of 2011, and is distributed through Bloomingdale’s, boutiques, and www.the-shirt.com. - Smallknot is a TechStars NYC 2012 community crowdfunding platform for small businesses.

Angel Investor 114

Angel Investor SMS B2C New York 114

The Next Web

DECEMBER 8, 2013

William Hsu is the co-founder and managing partner of MuckerLab. By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect.

B2C 136

B2C B2B Demand Vertical 136

VC Cafe

NOVEMBER 3, 2020

There are many benefits to finding your target beachhead rather than taking a more general approach to the market: Your first customers are like design partners – they teach you, either by the way they use (or don’t use) the product, or vocally with feedback. This applies of course to both B2B and B2C.

Venture Capital 142

Venture Capital B2C B2B Distribution 142

Occam's Razor

FEBRUARY 28, 2017

What you deem as success creates an incentive for an individual employee, the group/division, your company’s partners, to behave in a certain way. Too much emphasis was on Averages (remember averages suck, distributions are better ). When you choose unwisely, the long-term consequences can be dramatic. ACT goals were set imprecisely.

Metrics 60

Metrics Analytics Acquisition Naming 60

Reid Hoffman

AUGUST 17, 2021

Additionally, as Greylock general partner Reid Hoffman points out, competition from the big companies isn’t necessarily a bad thing. “If It’s a massive distribution advantage. Given Ramaswamy’s history at Google, he had the unique vantage point to understand every aspect of the business – and how to build something differently.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

Additionally, as Greylock general partner Reid Hoffman points out, competition from the big companies isn’t necessarily a bad thing. “If It’s a massive distribution advantage. Given Ramaswamy’s history at Google, he had the unique vantage point to understand every aspect of the business – and how to build something differently.

Cofounder 69

Cofounder Differentiation Search Advertising 69

VC Cafe

JUNE 6, 2024

As a pre-seed investor at Remagine Ventures , half of our investments are in B2B Software, especially around technologies in the content creation, distribution, monetisation and analytics space. Metric Unremarkable Good Excellent Outlier ARR <$500k $500k-$1.5m $1.5m-$2.5m >$2.5m

B2B 97

B2B Burn Rate Generative AI Retention 97

Startup Lessons Learned

OCTOBER 23, 2009

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. – Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service].

San Francisco 144

San Francisco Customer Wiki Lean 144

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Partner with industry experts to co-create content. What this strategy achieves: Adds instant credibility to your content and provides a natural distribution network. Conclusion.

B2B 110

B2B Marketing Social Media B2C 110

Duct Tape Marketing

APRIL 28, 2017

Social posts also have short shelf-lives and stay in view only when they are shared and distributed by your community. IronSource incentivized their content distribution and got staff involved. Starbucks has an entire Twitter page dedicated to employees and company culture called Starbucks Partners. The result? Event marketing.

Social Network 68

Social Network Distribution Curation B2B 68

ConversionXL

MAY 27, 2020

B2B copywriting almost always requires more skill and time compared to B2C. This is probably something they care about, and it doesn’t take tons of time for you to deliver a set of good-looking images to support their social media distribution. guest posting regularly, connecting with partner sites). It requires skills.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Because they generate most of their revenue from ads with Mediavine , their main objective is article views; Pinterest helps distribute their content. That said, company promotion is indirect—don’t plan a hard sell.

Marketing 114

Marketing Viral Campaign Search 114

ConversionXL

AUGUST 27, 2019

I say “execute” because MarTech can be used to publish, distribute, optimize, or track and measure. Hire technology partners of the tools you want to integrate. B2B or B2C. Finally, I say “amazing” because if you don’t shoot for the stars, your MarTech will be underused. Conclusion. Agency or SaaS. Startup or mature corporation.

Analytics 124

Analytics Naming Metrics Campaign 124

online.wsj.com

SEPTEMBER 23, 2012

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. David Cowan of Bessemer Venture Partners has stuck with Mr. Dreymann. Consumer Services (B2C). Semiconductors. Telecommunications. Transportation.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Brandanew

MAY 14, 2015

Brandanew: In terms of content distribution, do you think social is the single biggest channel out there? Ken Herron : Social is by far the biggest channel for free/low-cost content distribution. That said, for B2B companies the proxy/leading indicator is often lead generation compared to B2C companies’ DTC/retail sales.

Social Media 100

Social Media Marketing Technical Review Distribution 100

Austin Startup

JUNE 26, 2019

We tried, and opted out of, potentials for pivots; we pitched for game-changing partners and acquisitions that did not ultimately convert. By the by, women donors, I recommend diversifying some of your capital distributions to reap that ROI to keep doing good… (+ this is a whole ‘nother blog post…) Undeterred. We side-hustled.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Both Sides of the Table

APRIL 21, 2020

B2C Companies We talked about how some companies saw an immediate decline in purchasing (for example if you’re in travel or hospitality). Food production and distribution, group collaboration, remote training or education, sensor technology (tracking people movement, temperatures, etc), certain biotech deals.

Marketing 263

Marketing Valuation Churn Rate Balance Sheet 263

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. TodaCell is a Managed Premium Mobile Ad Network established in 2007.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

David Teten

MARCH 18, 2021

Foundry Group, investing primarily in “ Software and Internet ”, follows six major themes, e.g., Human Computer Interaction (HCI) or Distribution. B2B vs B2C) within the business model preference. . Alpha Partners and Proof provide capital when their partner VCs don’t have pro rata, and share the economics on the investments.

Technical Review 78

Technical Review Cofounder Venture Capital Deal Flow 78

steveblank.com

JULY 8, 2011

Blogs (VC): Antonio Rodriguez [link] – A very technical VC at Matrix partners who can actually code. No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions?

Software Review 110

Software Review Startup Silicon Valley Analytics 110