VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app.

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. What this strategy achieves: Adds instant credibility to your content and provides a natural distribution network. B2B brands shouldn’t feel left out, even if they lag behind. Closed groups. Conclusion.

B2B 110

B2B Marketing Social Media B2C 110

Mike Michalowicz

FEBRUARY 11, 2013

Surprises always work to instill loyalty and retention. You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. Virally spread your marketing message by making sure influential local bloggers see your video.

Small Business 167

Small Business Marketing PR Social Media 167