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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. You can read more about the methodology here and download a high res PDF here. 500 Startups created a helpful primer on key B2C metrics. Source: The SaaS Napkin.

B2C 141
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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Download the full Startup Genome report here. Startups that haven’t raised money over-estimate their market size by 100x and often misinterpret their market as new. And they’re just getting started.

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Rustic Canyon Speaks out on GaiKai Exit, Changing Nature of VC, LA Tech & More

Both Sides of the Table

But apparently the B2C model meant that many publishers didn’t want OnLive to carry their full inventory. You can watch on YouTube or download the podcast (for the gym!) This is a riveting read and tale of ego, bad business practice and shady ethical behavior – if the article is even 50% true. or video podcast.

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Conversion, retention and churn benchmarks

VC Cafe

In SaaS in can be the conversion from trial to paying customer, and in consumer subscription it can be the conversion from download to subscriber. Whether you are a B2B SaaS company or a B2C mobile app, knowing how your business stacks up against industry averages can help you make informed decisions and drive growth.

Retention 109
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130
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5 Ways Mobile Apps Can Help You Build A Brand

YoungUpstarts

Instead of downloading all the million-and-one apps that look promising on the App Store or Google Play, first think about what you’re trying to accomplish. According to a survey by B2C researcher AgilOne , more than 70% of consumers expect a personalized experience from brands. Does your brand lack social media presence?

Mobile 100
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

It does not matter if you are a B2B or B2C or A2K, you will always see this. In your case these might include videos people watch (See), car configurators people use (Think), handy guides they download (Think/Care), social amplification (Do) or follows (Care), and so on and so forth. Transactions, Revenue and Ecommerce Conversion Rate.

Analytics 143