Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Download the MarTech podcast wherever you get your podcast. Are B2B communities B2C? And on the B2C side, I've gotta give it up for my former client, Sephora athletic, gosh, they're all doing some really fun, unique things on the B2C side.

Community 100

Community B2B B2C Technical Review 100

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

Duct Tape Marketing

MARCH 17, 2023

The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] He also has a side hustle as a ghostwriter of business and marketing books.

B2B 97

B2B Marketing B2C ChatGPT 97

Duct Tape Marketing

MAY 24, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Nudge, hosted by Phil Agnew, and it's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Like this show? Click on over and give us a review on iTunes, please!

Social Media 95

Social Media Media B2B B2C 95

Occam's Razor

NOVEMBER 18, 2014

You see the big ones named, the hidden mysterious ones, you can unmask using a mouse hover. It would be nice to see all the sites named, but it is kind of nice that it forces you to internalize the big ones, likely where you can have the biggest impact, and then look at the small ones. We know the optimization that is required.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

Duct Tape Marketing

AUGUST 1, 2024

Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. John Jantsch (01:37): I think we're going to be, I saw your name somewhere. I name all my campaigns. There's this natural reaction to name a campaign after the asset that you're advertising. I found it. So aj, welcome to the show.

B2B 91

B2B Campaign Audience Advertising 91

Duct Tape Marketing

NOVEMBER 7, 2024

Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. In the early days, and this was really early back in 1989 when I first started playing in this area, before the internet, it was really just focused on marketing, using customer data to target to do a bit more matching of a name. I found it.

Customer 76

Customer Generative AI ChatGPT Cloud 76

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Other tactics include: Using subscriber names in subject lines and body copy Creating content that’s relevant to the recipient’s interests Dynamically suggesting new products based on previous purchases.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MAY 2, 2024

Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. And that looks different for a B2C journey versus a B2B journey. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast. I found it. powered by

SEO 90

SEO Search Generative AI Engineer 90

Occam's Razor

JULY 22, 2013

So, if you download the mobile app created as a result of these efforts, how big of a problem is it solving for Walmart? Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 and your ad purpose will be to drive a $$$ outcome.

Framework 164

Framework Marketing Metrics Audience 164

Duct Tape Marketing

SEPTEMBER 30, 2022

Habit based marketing, download, nudge, wherever you get your podcasts. (00:47): If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. What's your name? Like this show? Duct Tape Transcript.

Marketing 94

Marketing Differentiation B2C PR 94

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

There are a few reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm. What Is “B2C&# ?

B2C 91

B2C B2B Business Model Sales Cycle 91

ConversionXL

NOVEMBER 22, 2022

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. You can measure sentiment in several ways: Set up Google Alerts for your brand name and other related topics where your brand is actively mentioned. submits a form). likes, shares, comments, etc.).

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MARCH 4, 2016

Lead intelligence: Find out names and email IDs of target prospects. number of downloads. cost per download. Marketers hardly get to know the story beyond the downloads (e.g. You can test the headlines, paragraph lengths, images, and other small but important parts of downloadable content. Outbound prospecting.

B2B 48

B2B Sales Technical Review Software Review 48

Duct Tape Marketing

AUGUST 17, 2022

A lot of it depends on whether you're B2C or B2B. If you're B2C, you wanna build a community, um, around your brand, get traction and make sure Google can see it. I mean, people that you, you know, we all think about the, oh, you know, the top 10 names, every single person can name. Contact – Dale@fireandspark.com.

SEO 98

SEO Technical Review Metadata Social Media 98

Duct Tape Marketing

JUNE 7, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, did you know that HubSpot's annual inbound conference is coming up? And then what tracks the click through rates and download rates is another application. So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. That's right.

Employee 91

Employee Technical Review Advisory Board Sales 91

Duct Tape Marketing

MARCH 30, 2022

A lot of it depends on whether you're B2C or B2B. If your B2C, you want to build a community, um, around your brand, get traction and make sure Google can see it. I mean, people that you, you know, we all think about the, oh, you know, the top 10 names, every single person can name. Like this show? Duct Tape Transcript.

Technical Review 96

Technical Review SEO Metadata Algorithm 96

ConversionXL

MARCH 31, 2021

For example, when building the first version of their product, the app development agency’s clients would download popular (and similar) apps to garner inspiration for their product roadmap. The discussion also allowed us to see the most upvoted comments from members giving advice advocated by the broader community.

Audience 127

Audience Non-Compete Distribution Channel 127

Duct Tape Marketing

DECEMBER 15, 2022

Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that. And then you have everybody go back across those challenges and write their name and phone number on ones that they've solved and can help each other with love that. Connect with Liz on LinkedIn. powered by.

Community 98

Community Framework Advisory Board Viral 98

YoungUpstarts

OCTOBER 27, 2020

As its name implies, engagement marketing, also called experiential or event marketing, uses well-thought, resourceful methods to engage with targeted audiences. Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

Duct Tape Marketing

FEBRUARY 2, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay and brought to you by the HubSpot Podcast Network. Click on over and give us a review on iTunes, please! So it's very inspirational. That's just marketing assessment.co.

Community 96

Community Marketing Audience Networking 96

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. But by naming the price, your mind does not go instantly on guard, like it did with all the other folks. They are collected in this pdf file, please click the link to download: 18 Lessons from 7 Incredible Digital Experiences. Nine dollars!

Web 165

Web Design Marketing Security 165

Duct Tape Marketing

MARCH 23, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. Like this show?

Framework 95

Framework Audience Audio Elevator Pitch 95

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). If your buyer downloads an ebook or signs up for a webinar, the Thank You page confirms the action that was just taken.

B2B 73

B2B Design Matching Search 73

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. However, it’s changing from picture, name, title, quote to more attention-grabbing, authentic forms. Check it out… Note the naming conventions here. How do most visitors feel about video?

Video 48

Video Conversion Mobile Search 48

Duct Tape Marketing

FEBRUARY 6, 2024

Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast. powered by

Engineer 89

Engineer SEO ChatGPT Channel 89

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Almost overnight, a huge new industry was created around mobile.

Mobile 190

Mobile Social Media Distribution PR 190

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 13, 2011

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2B 105

B2B Business Model B2C Agile 105

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit. You’ll thank me later.

B2B 48

B2B Web Design B2C 48

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility. Contextual search ads.

Social Media 100

Social Media Campaign SEO B2C 100

The Next Web

MARCH 3, 2014

Your mission is to grow, and for B2C companies it means more users. Here are some tips and tricks that helped me grow the downloads for our app Bazaart from 0 to 500,000 organically, spending very little to no money at all. This is how we generated our first wave of downloads and it had cost us nothing at all. What a splurge!

Brazil 158

Brazil Technical Review PR Development Team Review 158

Up and Running

JUNE 8, 2021

So, when it comes down to choosing between Ben & Jerry’s and a big corporate name, the choice is a bit easier. Smaller businesses don’t need the massive appeal of B2C brands like Samsung or Ben & Jerry’s. It’s anti-establishment, pro-Earth, but not radically so. It doesn’t hurt that the ice cream is also delicious.

Small Business 133

Small Business Marketing Japan Global 133

Duct Tape Marketing

DECEMBER 12, 2024

Duct Tape Transcript Email Download New Tab John Jantsch (00:01.17) Welcome to another episode of the Duct Tape Marketing Podcast. Yeah, so I think in B2B, it's a little bit different than B2C. Cause it's not like B2C where it's like, Hey, go buy this, you know, $20 hair straightener. This is John Jantsch. Nick Bennett (00:53.2)

B2B 62

B2B Marketing B2C Social Media 62

ConversionXL

APRIL 22, 2015

B2B and B2C. During the process of heuristic analysis you have to avoid random comments, and strictly stick to assessing the page for named criteria – writing down your “findings”. It’s proven to work across industries and business models. SaaS, ecommerce, lead gen, affiliate models. Further reading: [link].

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

JANUARY 20, 2010

The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Content as in relevant videos that are named well, linked correctly and well tagged. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!). Start a conversation.

Analytics 90

Analytics Search SEO Metrics 90