Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. Like this show? Right, right.

B2B 80

B2B Marketing B2C ChatGPT 80

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

MARCH 31, 2021

For example, when building the first version of their product, the app development agency’s clients would download popular (and similar) apps to garner inspiration for their product roadmap. Organic traffic: Don’t forget about SEO. The more detailed you get, the more insight you have into how to craft your content strategy.

Audience 127

Audience Non-Compete Distribution Channel 127

Duct Tape Marketing

SEPTEMBER 30, 2022

Habit based marketing, download, nudge, wherever you get your podcasts. (00:47): If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. More About Karrie Sanderson: Connect with Karrie on LinkedIn.

Marketing 73

Marketing Differentiation B2C PR 73

ConversionXL

MARCH 4, 2016

Blogs, SEO, Ads. number of downloads. cost per download. Marketers hardly get to know the story beyond the downloads (e.g. You can test the headlines, paragraph lengths, images, and other small but important parts of downloadable content. Traditional process. Relevant sales enablement solutions. Inbound marketing.

B2B 48

B2B Sales Technical Review Software Review 48

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility. Contextual search ads.

Social Media 100

Social Media Campaign SEO B2C 100

Duct Tape Marketing

JUNE 7, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, did you know that HubSpot's annual inbound conference is coming up? Or SEO optimization. And then what tracks the click through rates and download rates is another application. Like this show? Click on over and give us a review on iTunes, please!

Employee 74

Employee Technical Review Advisory Board Sales 74

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

MARCH 14, 2024

Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Click on over and give us a review on iTunes, please! Find them online.

Hiring 67

Hiring Leadership Email Campaign 67

ConversionXL

JULY 7, 2020

Google requires on-page SEO, technical SEO , outreach, link building , and a months- (or years-) long wait—just to discover if it works or not. Many are accessible in Canva, or you can download them to Adobe. But the opportunities on Pinterest are open to more than just B2C fashion and food brands.

Marketing 114

Marketing Viral Campaign Search 114

steveblank.com

JULY 8, 2011

Github - Free public repositories, collaborator management, issue tracking, wikis, downloads, code review, graphs Pivotal Tracker – Agile project management tool that enables real time collaboration. WebSequenceDiagrams - sketch sequence diagrams. I think actually actively selling your stuff is very important for a startup these days.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. You need to be SEO optimized for what your small business does and where you are located. Write For A Trade Magazine.

Small Business 167

Small Business Marketing PR Social Media 167

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

MARCH 3, 2021

For this reason, getting more out of your PPC spend is not just about properly optimizing; it’s about using all of that PPC data to shape a smarter SEO strategy. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. Why PPC is an effective short term strategy, but SEO is the long game.

PPC 146

PPC SEO Campaign Analytics 146

Entrepreneurs-Journey.com by Yaro Starak

JUNE 9, 2011

B2C (business-to-consumer) marketing is done via repetition, repetition and more repetition. Most Internet companies that have SEO real estate are not going anywhere. SEO real estate is forever, nobody just walks away from it, and you can only take up 10% – 20% of the front page of various Google results.

Oklahoma 76

Oklahoma Stock B2C PPC 76

ConversionXL

MAY 1, 2019

That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. If your professor lectures, you study notes; if you take an online course, you rewatch videos or download slide decks. It’s to make information—regardless of how much is retained—persuasive in the decision-making process.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

NOVEMBER 22, 2022

For example, if a high number of visitors comes from organic search and very little come from paid search, you can look at shifting ad budget over to SEO. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. submits a form). What is a good bounce rate?

Metrics 105

Metrics Analytics Marketing Acquisition 105

OnlyOnce

APRIL 27, 2010

  Sherry’s follow up article entitled E-mail and Social Media: The New Chocolate and Peanut Butter.  and Liana Evans’ article in ClickZ, Email Can Be Social Media’s Best Friend , both explain the interplay of email and social media nicely.   You can’t, or at least shouldn’t, have one without the other. last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

OnlyOnce

APRIL 27, 2010

  Sherry’s follow up article entitled E-mail and Social Media: The New Chocolate and Peanut Butter.  and Liana Evans’ article in ClickZ, Email Can Be Social Media’s Best Friend , both explain the interplay of email and social media nicely.   You can’t, or at least shouldn’t, have one without the other. last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

OnlyOnce

APRIL 27, 2010

  Sherry’s follow up article entitled E-mail and Social Media: The New Chocolate and Peanut Butter.  and Liana Evans’ article in ClickZ, Email Can Be Social Media’s Best Friend , both explain the interplay of email and social media nicely.   You can’t, or at least shouldn’t, have one without the other. last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

NZ Entrepreneur

MARCH 11, 2020

We’ve now added in digital sales and marketing channels – social media, SEO, content marketing, Google and Facebook advertising, influencer marketing, webinars, zoom calls, inbound marketing and more. This was well before the digital age and our channels were physical and sensory – things that we could see and hear and feel and touch.

Social Media 63

Social Media Channel Technical Review Sales 63

Occam's Razor

DECEMBER 9, 2013

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. You can do it for Bing, email, AOL ads, social, even SEO! You are there.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JULY 22, 2013

So, if you download the mobile app created as a result of these efforts, how big of a problem is it solving for Walmart? If I'm doing SEO for keyword cluster xyz, what am I really solving for? Oh, and what is that small SEO effort at the very top? You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 164

Framework Marketing Metrics Audience 164

Cracking the Code

OCTOBER 10, 2008

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). This is a good practice not only for SEO but also user experience. That’s an important distinction. Page headers.

B2B 73

B2B Design Matching Search 73

Occam's Razor

FEBRUARY 20, 2012

" "Download the trial version." No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. If yes, download it. Download some competitor offerings. Things that might hinder SEO. To do this you'll go to the main sections of the website. "Sign up for the mailing list."

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. This is not only SEO good practice, it is also a good user experience practice.

B2B 48

B2B Web Design B2C 48

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Well, here are some ideas… Download your latest eBook or PDF. This enables you to get reach on both, but prevents SEO cannibalization. How do most visitors feel about video? ” (via Vidyard).

Video 48

Video Conversion Mobile Search 48

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. It also happens to include textual explanations for those amongst us who want to know more (and of course delightfully will help the company's SEO strategy). I love the social nature of sharing playlists. The suggestions engine they have.

Web 165

Web Design Marketing Security 165

ConversionXL

APRIL 22, 2015

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. B2B and B2C. It’s proven to work across industries and business models. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

NOVEMBER 18, 2014

Meanwhile, if you want to play with the Ebola dataset, you can download it here: Generic Ebola Response Modeling. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. We know the optimization that is required.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

ConversionXL

APRIL 12, 2017

Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Unbounce released a really cool report that you guys should download. Great CRO, like great SEO, can long-term be bad for the customer. Everything you do in ecommerce reflects your value proposition.

San Antonio 86

San Antonio Metrics B2B Analytics 86