Cracking the Code

OCTOBER 10, 2008

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Mike Michalowicz

FEBRUARY 11, 2013

Also offer discount coupon codes to twitter members. Point your readers to each blog site that reviews your product. Make sure your business is on Google+ business, as well as all the local review sites and other map listings you can find. Online Reviews. Get a Twitter account in your business name. Leverage Linked-In.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

FEBRUARY 20, 2012

" "Download the trial version." The Write A Review call to action (the more reviews there are on credit cards, the more valuable the site is for comparison shoppers the more people will come and do business with them). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. This is the model my customers referenced when I was selling them demand-gen software in 2014. by downloading guides, using the open parts of our product, requesting a demo). In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us.

Demand 101

Demand Revenue SQL B2B 101

Duct Tape Marketing

JUNE 23, 2022

Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Click on over and give us a review on iTunes, please! Download the MarTech podcast wherever you get your podcast. Like this show?

Community 100

Community B2B B2C Technical Review 100

Duct Tape Marketing

MARCH 26, 2025

Duct Tape Transcript Email Download New Tab John Jantsch (00:00.923) Hello and welcome to another episode of the Duct Tape Marketing Podcast. So I had the opportunity to, build a software platform for an airport in Billings. That turned into an invitation to build the software. Learn more at adcritter.com. This is John Jantsch.

ChatGPT 58

ChatGPT Framework Montana Artificial Inteligence 58

Duct Tape Marketing

APRIL 13, 2017

They’ll click the call to action to populate a form prefilled with their personal information, which can be reviewed and edited. The code is to create an impressive tweet like pushing a product release crafted well enough that it appears on top of search results. Users can either open or download the app, with a single click.

Social Media 73

Social Media Media Marketing Lead Generation 73

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . The follow-up and additional reviews speak to the consumer’s subconscious mind.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. Click on over and give us a review on iTunes, please! Andrew Barlos (07:11): Yeah, yeah, that's a good point with , even with, uh, downloadable, right? Like this show?

Social Media 95

Social Media Media B2B B2C 95

ConversionXL

JUNE 25, 2021

Your team needs clarity on and belief in what they’re selling in order to persuade others to purchase, download, or sign up. They began with 2,015 monthly downloads in September 2020. By February 2021, they had 8,918,198 monthly downloads : . But their awareness and engagement campaign is one for the record books.

Product 96

Product Social Media Audience Software Review 96

NZ Entrepreneur

MARCH 11, 2020

Today’s software and CRM systems give incredible visibility and sales insights to business owners who want to make data-driven decisions, based on accurate knowledge of what their customers really want. Accounting software will also help you keep track on your numbers – without waiting for a meeting with your accountant.

Social Media 69

Social Media Channel Technical Review Sales 69

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

ConversionXL

NOVEMBER 22, 2022

In Google Analytics and other analytics software, overall traffic shows how many people visited or engaged with your website. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Regularly review customer service emails and support chat logs.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Well, you can sign up to be notified of when reviews of something you are considering are posted (PS: how clever is that, and why does Amazon not do this?). You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. They have an approach to simplicity in software that is closer to a pure Google experience (when compared to the nails scratching a blackboard irritation that is personified in the Samsung phones). When was the last time you submitted a product review on your site? REVIEW ORDER?

Design 87

Design Software Review Mobile Analytics 87

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Click on over and give us a review on iTunes, please! But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. These are big enterprise expensive software system.

B2B 97

B2B Marketing B2C ChatGPT 97

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. the reviews. Read their invitation to get you to write a review. Then some reviews (they float by). Product reviews (integrated with Facebook). I love the social nature of sharing playlists. The suggestions engine they have.

Web 165

Web Design Marketing Security 165

ConversionXL

MARCH 4, 2016

And sales enablement software helps arm sales teams with the information they need to close sales. number of downloads. cost per download. Marketers hardly get to know the story beyond the downloads (e.g. You can test the headlines, paragraph lengths, images, and other small but important parts of downloadable content.

B2B 48

B2B Sales Technical Review Software Review 48

Duct Tape Marketing

JUNE 7, 2023

Click on over and give us a review on iTunes, please! Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, did you know that HubSpot's annual inbound conference is coming up? And then what tracks the click through rates and download rates is another application. Like this show? That's right. Is the price fair?

Employee 90

Employee Technical Review Advisory Board Sales 90

Duct Tape Marketing

AUGUST 1, 2024

Click on over and give us a review on iTunes, please! Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. Maybe start with why everybody else is failing and you've cracked the code on it. So you mentioned the word demo in terms that maybe are more related, like software companies.

B2B 91

B2B Campaign Audience Advertising 91

Duct Tape Marketing

MAY 2, 2024

Click on over and give us a review on iTunes, please! Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. And that looks different for a B2C journey versus a B2B journey. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

SEO 90

SEO Search Generative AI Engineer 90

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Examples of free products include Open Source software, services like HubSpot’s Website Grader , free versions of a SaaS service that have limited, but still valuable, feature sets, etc.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

FEBRUARY 2, 2022

Click on over and give us a review on iTunes, please! And so, uh, if you want people to have certain impressions of your business or your product from the very get code, the first time they hear about it, then you should put a lot of thought into the name. Feel free to give us reviews. Like this show? Duct Tape Transcript.

Naming 89

Naming Kansas City Kansas Technical Review 89

Duct Tape Marketing

SEPTEMBER 30, 2022

Click on over and give us a review on iTunes, please! Habit based marketing, download, nudge, wherever you get your podcasts. (00:47): If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal.

Marketing 94

Marketing Differentiation B2C PR 94

Duct Tape Marketing

FEBRUARY 2, 2023

Click on over and give us a review on iTunes, please! Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay and brought to you by the HubSpot Podcast Network. Oh, your problem with your software, go into our community.

Community 96

Community Marketing Audience Networking 96

Duct Tape Marketing

MARCH 23, 2023

Click on over and give us a review on iTunes, please! Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. So you can spend less time managing software and more time on what matters your customers.

Framework 95

Framework Audience Audio Elevator Pitch 95

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Well, here are some ideas… Download your latest eBook or PDF. Using the documentation found at schema.org , add the appropriate markup (a fancy word for code) to the page upon which your video is embedded.

Video 48

Video Conversion Mobile Search 48

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Don't copy me.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

The Next Web

MARCH 3, 2014

As time passed and I took on the marketing role for my startup (while everybody else was busy coding), I started to see marketers differently. Your mission is to grow, and for B2C companies it means more users. Your mission is to grow, and for B2C companies it means more users. Today, I think of them as storytellers.

Brazil 158

Brazil Technical Review PR Development Team Review 158

ConversionXL

APRIL 12, 2017

Analytic: A measure software can track. Inject code to create popup offers. Insert line of code. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C?

San Antonio 86

San Antonio Metrics B2B Analytics 86

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110